A quality brand animation will elevate your brand, explain your products and services and give the public an idea of what they can expect from your company. We believe that wherever your animated video sits within your video marketing strategy, it should convey your brand values and make your company more relatable.
At TopLine, our talented team of animators, motion graphics artists, producers, directors and editors have all been carefully selected (we get up to 300 applications for each vacancy) and are all highly motivated by our bonus system to create award-worthy work for our clients. Interested in working with our brand animation team? Then challenge us with your brief – our managing director, Jamie, is waiting to hear from you.
With your help, we’ll get to the heart of what makes your customers tick and then we’ll make your brief the subject of one of our weekly collaborative brainstorms. This process enables us to generate a broad range of ideas and concepts – from the screwball to the sensible – that we can present to you for feedback. Once the concept is decided, our artists will get to work crafting an unforgettable animation.
Our clients include famous brands like Shell, BAFTA, Sony, Samsung and Admiral Insurance, and they’ve all said pretty nice things about us. We’re confident that if you choose to work with us, we will create a brand animation that your customers will remember and your stakeholders will love.
Our brand animation production tips
A brand animation is an excellent vehicle for differentiating your brand from competitors. You can get away with being cheeky, fun, humorous or serious – but a strategically crafted brand animation will ensure you are always memorable.
From animated logos (that rotate, transform, hide and reveal, travel or expand), to colours and background imagery, animation gives you the freedom to reinforce your brand colours and styles, making it eye-catching and unforgettable.
Animated and explainer videos are perfect for social advertising campaigns – from simple gifs to full blown video series, they are sure to land with impact. But remember there are rules for using video in your social media campaign and these need to be followed throughout the brand animation production process.
Your brand identity should filter through every marketing and distribution channel you choose, and your brand animation is no different. It should logically and seamlessly fit with your website, social accounts, advertising campaigns and your sales collateral. Fortunately, this is easy to achieve with animation.
We’ve worked with TopLine on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.
Andy WoodbridgeSenior Brand Development and Media Manager, Cambridge University Press