In a world where people spend their down time watching dragons fighting Night Kings, corporate videos can be notoriously boring. Animation brings new possibilities to the world of corporate video production – it goes where video can’t, to humanise your brand, simplify the complex and create a strong emotional connection with the viewer.
We’re a corporate animation agency and were named the UK’s top-ranked video company by Clutch in 2020. View our portfolio of corporate animation work below, or keep reading to find out more about our unique creative process and how we’ve employed animation to help our clients solve pressing business challenges. Or, if you’re ready to chat about your brief, simply contact our managing director, Jamie.
Animation is watchable and compelling, making it a powerful corporate communication – and lead gen – tool. If you choose us as your corporate animation company, we will start by getting a clear understanding of who you’re targeting and what makes them tick. Armed with that knowledge, we will then put your brief through our creative brainstorming machine (an ideation and concept development process that is unique to TopLine and is designed to produce award-worthy ideas). We will then bring the results to you for further development and refinement before getting started with scripting, character creation, storyboarding, animation, music and sound effects.
It’s a structured process that has served us well, and it’s probably why every client we have worked with to date would recommend us – they’ve called us “exceptional”, “creative”, “flexible” and “highly professional”. They all seem to agree that when you work with TopLine, you’re working with a corporate animation agency staffed by talented creatives, strategists and digital storytellers, who can help you use the medium of animation to genuinely stand out.
Using Corporate Animation to Stand Out
As a corporate animation agency we have pulled together these tips on how to make your project a runaway success.
Corporate messaging simplified
From your values to your corporate messages and your strategic direction, animation offers an excellent way to get everyone on the same page. Whether that’s bringing your corporate identity to life with a character, or conveying everything that matters about your brand in an internal presentation.
Impressive pitches delivered
If a pitch is worth doing, it’s worth doing properly. We’re seeing more and more companies using animation to drive home important messages in competitive pitches. Animation shows your potential client that you’ve put in the effort and it helps you to convey the important but less exciting parts of the pitch quickly and easily.
Memorable internal videos
From onboarding guides to demonstrations and company updates, we’re seeing a lot of companies using corporate animations to keep front of mind and ensure their message lands with impact. These are repeatable, relatable and customisable, which makes them a worthwhile investment.
Your FAQs answered in style
Your sales and customer service teams will thank you for throwing out the manual and using animation for your corporate FAQs. Animation will make your answers easier to understand, and much more likely to be seen.
After your website, your corporate presentation is arguably your most important piece of collateral. It’s seen by prospects, staff, investors and customers and it needs to be slick. Using animation for this presentation will genuinely make it stand out.
Sales and marketing
By now, your sales and marketing team has no doubt caught on to the potential of video as a lead gen tool. With new platforms that make it easy to embed forms, gate video content or include CTAs, the power of a carefully crafted corporate animation is no doubt apparent.
We’ve worked with TopLine on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.
Andy WoodbridgeSenior Brand Development and Media Manager, Cambridge University Press