An explainer video can be an incredibly effective sales, marketing or customer service tool. It can help your sales team move prospects down the sales funnel; help your marketing team capture the attention of buyers in the awareness or consideration stages of the buyer journey; and it can help your customer services team ensure consumers get the most out of your product. But with so much content vying for your audience’s attention, how do you create an explainer video that really strands out?
Well, you need to work with an explainer video company that can think creatively about your specific challenge and how to overcome it. That’s us: we’re a video marketing and production company on a mission to create outstanding visual content. In fact, this mission is so important to us that we have a bonus in place for anyone on our team who conceptualises an award-winning idea. View our portfolio of work below or read on to find out more about or unique approach. Or, if you’re ready to get started, contact our managing director, Jamie, to discuss your brief.
Once we’ve received your brief we’ll ask questions, research your competitors, interview your prospects, conduct social listening and study your brand to give us a solid understanding of what you’re trying to achieve. We’ll then take this brief to one of our weekly facilitated brainstorms (you’re welcome to join this session – it’s on a Friday and there’s beer and chocolate), where it will be put to a group of creatives and strategists who will bounce ideas around and play with different themes and concepts. The ideas we generate (from the muted to the mad) will then be presented to you for further discussion. And then we’ll get started.
We believe that as an explainer video company we need to do more than make you a beautiful, impactful animated video. We need to make sure it achieves what you set out to do, which means the pressure is on us to think beyond the graphics and the characters. It’s hard work for us, but it’s one of the reasons our clients love working with us.
Our explainer video production tips
When you’re investing in an animated explainer video it can be easy to try to cram it full of messages. But don’t include too many distractions: simplicity is beautiful – and effective.
While you might have a clear picture in your head of what you want your explainer video agency to deliver, keep an open mind. Opting for the unexpected is often the difference between a beautiful video and a beautiful video that delivers true ROI.
Make it work (hard)
The past decade has seen a revolution in how video is used for marketing. Your explainer video can be cleverly and strategically used to collect leads (through gates, turnstiles or embedded forms) or to send viewers along a specific conversion path (e.g. with embedded links and calls to action).
Measure what matters
We recommend you test concepts or ideas throughout the production process to give your video the best chance of success. And when it’s live, measure everything from engagement rate to view through and conversion rates to enable you to continuously optimise and improve.
Car insurance is quite a dry subject and some of the information can be quite difficult to get across. So we worked with TopLine to produce some animated videos that explain our products to our customers. The end result was fantastic and TopLine were brilliant to work with.