Teledyne e2v approached us to produce a new, promotional product animation to engage with prospects and current customers and to help drive interest in their new DDR4 product. The animated video would be used by their sales team, product managers and marketing department.
The brief
Teledyne e2v delivers space qualified electric components for demanding applications and challenging conditions. The company needed the video to introduce its new product: the world’s most compact, radiation tolerant 4GB DDR4 memory for space systems.
The animated video needed to show realistic models of the product, 3D environments to demonstrate the features and benefits and it needed to feel slick, modern and dynamic. Importantly, the video should reinforce Teledyne e2v as a leader in Space and Aerospace as well as showcase their expertise behind product development.
Our approach
We worked closely with the product developers and marketing team to understand how they approached the design of DDR4 memory chip, what was involved in building it, the features and benefits and why customers would be interested in purchasing it.
We then tackled scripting (we were thankful for our STEM specialists on staff), making sure all key messages were included and that it ran to the correct duration. We then proposed a ‘look and feel’ for the animation before fully working up a storyboard frame by frame alongside the signed off script.
This animation included heavy 3D scenes, 3D assets and 3D product models. We needed to ensure that all assets and design details were fully signed off before we started animating. This was essential to ensuring we avoided tricky updates later in the production process.
The result
“Everything is perfect, and the whole team are very happy with the final result”.
Find out more about our animated video production services.
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