Video animation company

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

I’m Sian, the Head of Video at Definition. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our projects.

I’m obsessed with creating visually incredible content that exceeds our clients’ expectations. I’m driven to make the brands we work with stand out and succeed with their video projects.

I love the entire process of producing videos, from initial creative to the meticulous details of post-production.  I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

I’m Emma, your on-call animator. Sketching, drawing, and bringing stills to life, this is my creative world. Whether it’s detailed illustrations or minimalist lines, I transform ideas into engaging animation, one frame at a time.

My animation experience includes crafting ads, explainers, and communication videos. Each project brings new challenges, and overcoming these is my speciality. I get a deep sense of satisfaction from knowing that my animations help businesses get closer to their goals, enabling them to connect with audiences more effectively. I bring my genuine love of animation to everything I create.

You can’t make a good video without a good brief. That means knowing everything from your target audience and timelines to your wider marketing strategy – including KPIs and budget. But don’t worry if you don’t already have a comprehensive brief before you meet us: our expert producers can help you create one.

In a good animation script, the story always comes first. But you also want to sneak in a bit of corporate messaging. Luckily, we have a team of bona-fide language specialists who’ll craft a script that can do just that (seriously, they’ve been writing and exploring language for years (and years). They even named ‘Ocado’ and ‘The London Eye’.

Music, voiceover and sound effects heighten visuals and emotions in ways that your audience can’t even explain. We have a database of over 30,000 exceptional voice-over artists to choose from (not to mention all of the different ways that we’re integrating AI into our animation production process). And a talented musician (she once played Glastonbury!) on the team to help you smash the soundtrack.

We know about production, but you know your company. That’s why we involve you every step of the way. We’ll show you how characters, objects and environments will look in the final animation. And we always make sure to give you a short preview, in case you have any last-minute thoughts before the final version.

We’ve honed and refined our production process (and are continuing to do so), and we’re pleased to say it’s pretty slick. We never forget the important little details like licensing music, saving to your preferred file formats and tailoring different versions to different channels.