The 10 Best Corporate Christmas Videos

During the holiday season, B2B companies really get the short end of the stick. Every year, consumer brands weave the narrative that they are the bringers of Christmas cheer, but we know that they do not have a monopoly on creativity or the desire to delight their clients.

Our team has gone out of their way to avoid the typical line-up of John Lewis and Sainsbury’s adverts in compiling this list of the best corporate Christmas videos. Instead, you’ll see a wide range of options that you can mimic when producing your own video, or when discussing your ideas with a video production company.

Blackstone – Happy Holidays from Blackstone

For fans of the quintessential work-life sitcom, an Office parody, like this one from Blackstone could make you smile.

Corporate Christmas Video – Bank de Binary

A ‘Merry Christmas from around the world’ video where your global teams all chime in – obviously made easier if there’s an opportunity earlier in the year for everyone to be filmed all in one place, but still do-able with multiple locations.

Funny Office Christmas Music Video – Stukent

If you have a particularly bold cast of colleagues, a Christmas lip-synch music video could be the key to recapturing your clients’ attention, like this one from @StukentApp.

Holiday Video Card: Santa Rebrand – ABC Creative

Usually, you want to keep your brand videos to a maximum of about 3 minutes, but if you have the capacity to create a longer narrative, you could do something akin to this creative production agency, which outlined how they tackle rebrands… in this case, Santa’s.

Funniest Christmas Video Ever!! – Compressed Air Equipment

You’ll notice two things that got this video over 7 thousand views: higher production quality, and a very searchable title.

Mohr Imports & Carmel Realty Company Christmas Video

Even if your company’s proposition is somewhat less luxurious than selling luxury cars and beachside real estate, you can still pull together some nice clips of your local area and incorporate a bit of Christmas into your usual business process (e.g. signing on the dotted line). Take inspiration from this video by Mohr Imports and @Carmel_Realty.

“Bad Ideas” Christmas Video – RCP Marketing

Can’t think of any good ideas? You could do a quick compilation of all of your bad ideas, like @rcp_marketing!

Christmas Video – eDreams Odigeo

You’ll need a superstar editor to pull this one off, but you’ll be able to feature each member of your team in an otherwise simple singsong style that highlights everyone’s personality… and doesn’t overwhelm in the length: via @eDreams_ODIGEO.

A Very Merry High Speed Christmas – Bottled Media

Again, a bit of production experience will be necessary for this slow-motion video, but it lets you have a quick bit of fun and, in the case of this video production company, showcase some fun tricks up your sleeve! @BottledMedia

Christmas Bonus Surprise – St John Properties

If your company Christmas party is renowned for its revelry and surprises, you can take a page from this real estate company’s video that went viral: @StJohnProp.

Need some creative inspiration for your own corporate video? Contact our team of creatives for an informal chat.

How to set up an in-house video production team

Most companies will commission a video production agency to create a one-off promotional or explainer video, but if they regularly produce video content, it may save time and money to bring production in-house. However, many companies have no experience in video production, and it can be hard to know where to start.

With this in mind, here’s a guide to setting up an in-house video production team.

Who do you need to hire for your in-house video production team?

The starting point for most in-house video production teams is a producer, and a camera operator who can also edit video.

The producer is responsible for managing everything from pre-production to post-production. They’ll come up with the initial concepts, schedule the shoot, organise the crew, and oversee every element of the production from start to finish.

A multipurpose camera operator and editor, as the title suggests, handles lighting, audio, filming, and editing. This job requires a varied skillset, and often individuals don’t have specialist post-production skills (such as being able to work with motion graphics or animation).

As your team grows, you should begin building out your video production team to include specialists in the different elements of production. Typical next steps are to hire an editor rather than relying on your cameraman to edit, and then hiring an animator. At TopLine Film, we recommend avoiding ‘videographers’, who are jacks of all trades and masters of none. They’re often spread too thin to be able to produce truly outstanding work.

Hiring in video is difficult, so we’d recommend delegating the job to a consultant. If your video experience is lacking, you may find it difficult to separate quality candidates from shoddy ones. The right hires can make or break a video team, and when it’s your brand at stake, it’s important you hire only the best.

Deciding whether to buy or hire equipment

Anybody in the video business will tell you that equipment can be eye-wateringly expensive. Early on, it’s normally easier and cheaper to hire the majority of the equipment that you need. However, as you grow, you can begin to buy the cameras, lighting equipment, and other gear that you use most.

Conduct a cost analysis every year to determine whether it’s better to buy or hire. Even though we own plenty of equipment (our cameraman Dan has quite the collection), we still hire when it’s more cost effective or when we need specialist kit.

Further considerations

In-house video production teams can become creatively burnt out. Some teams struggle to make original and creative videos because they find themselves producing the same content over and over again. Video production agencies, on the other hand, work with clients across a range of industries and video types every day, which means they can produce fresh and original video for your brand.

As good as your in-house team might be, you should still work with freelancers and video production agencies, particularly if you’re at full capacity, or for more complex projects where specialist skills are required.

If you want to discuss a video project, or if you want help setting up an in-house video production team, reach out to our MD Jamie.

Launching the list of corporate video awards

If you’ve totally smashed it with your corporate video and you think it could be worthy of an award, then don’t worry about trawling the internet for relevant corporate video awards because we’ve already done that for you!

Introducing the world’s most comprehensive listing of corporate video awards. At least we think it’s the world’s most comprehensive list – if you think you have a better list, then let our sister company know (because we couldn’t find it, even after we tried very hard, so you clearly need a digital PR and SEO agency).

We created the corporate video awards list to make it easier for companies to get their great work recognised. And it just seemed to make sense following the success and unparalleled popularity of our listing of business awards. Our corporate video awards listing contains award names, entry deadlines and prices, markets covered and award categories, and it will be updated weekly.

If you want to be kept in the loop, follow us on Twitter @toplinefilm.

If you notice an award is missing, then contact our award-master on

Or if you just really want an award-winning video for your company, check out our corporate video production page.

16 best accounting videos

We asked our specialist video production and animation team to trawl the web in search of the best accounting videos. They came up with their 16 favourites.

Receipt Bank

They said: Beautifully shot, nicely scripted, lovely simple animated icons to accompany the voice over.

Intro to Xero

They said: Love the transitions between scenes, the set design, the integration between filmed content and graphics, the split screens and voice over.

An overview of Xero accounting software

They said: Nice abstract animation in the Xero brand colours. 

Chartered Accountants

They said: Unique company video. Love the CGI model village and sound design in this one.

Nmbers Accountant

They said: Lovely abstract animation of Nmbrs Accountant software interface. Engaging, friendly voice over.

RPJ Accountancy

They said: Nice character animation and sound design which brings this video to life.


They said: Good recreation of the QuickBooks website as well as some nicely animated scenes to highlight certain areas of the interface.

Wave Accounting 

They said: Nicely shot promotional video. We like the mix of filmed content and animation to demonstrate the software. We also like the way they have decided to show the software being used through two main characters.


They said: Love the mix of real footage with CGI movement. The sound design is also really nice.

Zoho Books

They said: Love the case study style of this video which focuses on how one person uses Zoho Books to manage his business’s finances. It makes it seem really authentic.

Clear ERP

Nice abstract and visual animation illustrating the benefits of Clear ERP’s core products and services.


They said: Nice simple demonstration of FinancialForce’s interface.


They said: We like that this video gives a face to accountancy and opens its doors to the business.

Xero (again)

They said: Really cool accountancy video for Xero. We like the different characters we are introduced to, the mix of filmed & animated content, the comical element and the narrator telling the story.

Intuit: A Giant Story

They said: A beautifully animated video set in a futuristic location where TurboTax, QuickBooks, and Mint, Intuit Giants help people spend less time worrying about their finances, giving them more time to focus on what they love.


They said: Cool video for Finsync which promotes what their software can do. We like the casual nature of the opening and transition into user interface.

Our pick of the best recruitment videos

Recruiting can be hard at the best of times. It takes time to find the right person, make sure they’re a good fit for your company culture, and then integrate them into the team. But one thing that can make finding the right person a bit easier is a high-quality recruitment film.

As a corporate video production company, we know that recruitment videos work because they give potential candidates the best possible insight into your company, helping them assess whether they will fit in with your culture and getting them excited about potentially joining your team. The big firms use them because they work. To help you generate some ideas, here’s our production team’s pick of the best recruitment videos.


This Dropbox recruitment film is funny, engaging and kind of makes us want to work there (if we weren’t already at TopLine Film, of course). It pokes fun at everything you see in a typical recruitment film, with puppets talking about company culture and the perks of the job. It’s got a great script to boot. Very clever indeed.


Global audit, tax and consulting services might not scream ‘interesting’ to a lot of people, and this recruitment film seems to understand that. It opens with a personal story linking martial arts and RSM together with really nice graphics and filmed content. It’s slick, on-brand and unique. We love it.

Bamboo HR

This recruitment film nails the ‘great place to work’ message. It’s got some really positive soundbites that highlight Bamboo HR as being a nice, considerate company to work for. The fact that we see employees happy in both their work and personal life hammers the message home.


This recruitment film is unusual because it tells you nothing about what the company in question does. But it does it so well that it leaves you wanting to know more. And it certainly comes across as a fun and creative place to work.


Like the Dropbox video, this recruitment video also pokes fun at the stereotypical recruitment film with a clear message at the end which basically says if you’re hard working, join Fiverr. This approach might not work for a large corporate company, but it’s certainly something an SME could take inspiration from.


This recruitment film is thorough, taking you through every aspect of what it’s like to be a Zendesk employee. But it’s not too serious, much like the Dropbox and Fiverr films. What you see is exactly what you get without any of the normal recruitment film sugar-coating.


We love everything about this recruitment film, from the shooting style, the employee interviewers, the sound, design and slow-mo. Oh, the slow-mo! FMC seems like a pretty awesome place to work.


The HubSpot recruitment film is shot ”fly on the wall” style, so you really feel like you’re seeing the real HubSpot. There are lots of nice soundbites from employees around the company, portraying it in a positive light. It’s worth noting that the CTO is not shown in an office on his own, but in the same environment as everyone else.


Here at TopLine Film, we’re suckers for good animation, and this one certainly gets us excited. Not only does it look awesome, but there’s 64 lines of copy, read by 35 employees, using 18 culturally distinct vocal styles, covering 5 languages. Good job guys.


This short video opens the doors to highlight just some of the unique careers and talent in the MOD. It keeps things simple, showing awesome people doing quite incredible things day in, day out.

Do you need help with your recruitment film? Get in touch with our MD, Jamie, to discuss your project.

The main rule for videos for recruitment companies

As a recruitment company, you have four audiences: clients, candidates, and your own current and future recruits.  So if you’re planning on adding a video to the company homepage (and bearing in mind the latest video marketing statistics, you probably should be) you need to make sure it speaks effectively to all four of your audiences at the same time.

Add that to the so-vast-we-can’t-get-our-head-around-it number of recruitment firms opening up each year, shake it all up, and you’ve got a pretty pressing need to get good video content made by a great corporate video production company.

How about a company that got award nominations for Give a Grad a Go’s animation?

One that captured the energy of Spencer Ogden’s roundtable series?

Or one that produced a (very blue) explainer animation for Optimus Search?

Yes, that’s our work, and we’re proud of it too. In short, we know what we’re doing, we’ve done it many times before, and we know how to do it in a way that will resonate with all of your target audiences. If you want to discuss getting a new video made for your recruitment company, contact our MD today.

The ultimate guide to commissioning a corporate video

According to HubSpot:

78% of people watch online videos every week, and 55% view online videos every day.

55% of people pay close attention when consuming videos — more than all other types of content.

It’s a pretty big deal already, so hitching your wagon to this particular star is a smart move in any case – and missing out is pretty much the precise diametric opposite. A good corporate video is a way for you to show off your services and your company culture in a way that people will remember. It has immense lead gen power, but like most things, it’s a bit daunting if you’ve never done it before – which is why we compiled this handy little guide.

We’ll walk you through:

Company culture corporate video


The 10 most common types of corporate videos

There’s nothing worse than a video that has no real reason to exist. Now, granted, many pointless clips become immensely successful in their own way – from the dancing CGI baby of the late ‘90’s to the Numa Numa guy. But that stuff is like lightning in a bottle: knowing what inexplicable thing is going to capture the popular consciousness is borderline impossible.

As with any other piece of marketing or sales content, you’re much better off orienting your video around a defined purpose. The actual substance of your video will vary depending on this goal, but here are some common styles that get great results.

Explainer video

Do your salespeople get tongue-tied when they’re trying to demonstrate the value of your product? Well, get better salespeople. Being able to sell stuff is sort of a prerequisite for that job.

But even so, sometimes a product can be pretty tough to describe, and an explainer video is a great way to get an audience engaged with your product (hint: they’re especially effective when they’re animated).

Case study video

Got a happy customer? Of course you do. Now put ‘em to work (if they’ll let you). A video testimonial reassures prospects that yours is a good product or service – after all, other people are saying so, and if other people are saying so, it must be true!

Get your customers to sing your praises and you’ll see excellent results.

Recruitment video

Hey, they’ve been doing these since World War II. You’re probably not quite THAT eager to get people on board, but it’s still an avenue worth exploring if you want to give prospective hires an idea of your company culture.

A recruitment video is there to show off your company at its very best – and to let potential applicants know what they’re in for.

Training video

Training manuals are boring as hell.  Even the most patient employee will struggle to sit there and read all of it.

It’s like school. Nobody in history class really wanted to read Antony Beevor’s Stalingrad, definitive account of WWII’s major battle though it may be, but they happily watched the Stalingrad episode of The World at War. Why? Video, basically, doesn’t feel like work in the way that required reading often does.

And because of that, audiences retain information communicated through the medium much more easily – whether it’s an instructional video to induct or upskill employees, a company-wide health and safety video, or anything else you need to get your staff up to speed on.

New product demo video

Look, it’s one thing to say you’ve invented the first hoverboard/genuine artificial intelligence/talking toilet, but it’s quite another to prove it. When you’ve done something incredible, your customers want to see it in action.

If you have a product that simply must be seen to be believed, a demo video can help you show off its design and functionality.

Call-to-action video

A call-to-action video is exactly what it says on the tin (yes, videos do come in tins. Don’t question it). You’re trying to compel your customers to action, but a simple button isn’t doing it for you. If you want to get people to sign up for that free trial, download that eBook, or fill out that survey, a little video encouragement goes a long way.

Annual report video

Business updates don’t have to be mind-numbingly dull. Let your employees and shareholders know how well or poorly you’re doing with an engaging annual report video – there may be no better method of stitching a human face on the soulless mechanical edifice of your company.

Event video

It’s good that your company’s exhibiting at a trade show or taking part in conference panel discussions, but there’s no denying that the audience for these things is, by design, limited to attendees. A highly relevant audience, for sure, but a fairly small one nonetheless.

Make the most of your event by recording it! If you’ve got clients in attendance, use it as an opportunity to film their stories; if you haven’t, be sure to capture any panel discussions your company’s experts are taking part in. This way, you’ll get returns that far exceed the boundaries of the conference hall.

FAQs and customer help videos

Are your clients or prospects bugging you or your customer service team with the same questions over and over again? A one-off FAQ video can address their needs quickly and easily – and without taking up too much of your staff’s precious time. Be sure to place it somewhere prominent, though: if they can’t find it, it won’t be much good to anyone!

Crisis management video

If you’re having a communications crisis, you won’t always know how to get everyone to chill the hell out about it. Just running around yelling ‘WE’RE SORRY’ isn’t likely to accomplish much: you need to find a way to control the messaging.

Guess what? Video’s good for this, too! In particular, it lets you broadcast statements and key clips across a number of different channels, on a really tight turnaround. Whether you need to show people how contrite you are or issue a defiant rebuttal to imbalanced critics, video is pretty much the perfect way to go about it.

Choosing the right style for your video

Once you know what it is you want your corporate video to do, the next step is to decide what style the video will take. A production company will be able to guide you through the options and help you choose which format will best portray your message. Remember that style is a major factor not only in the success of the video but in the company image it portrays, so choose a format that you feel best showcases your brand.

Style should never take precedence over substance – but it does, all the time. The format of your video will often determine whether or not people actually watch it, and it’s an essential part of making sure your company is conveying the right image. A good production company will walk you through the following popular options (and because we are one, we’ve listed a selection below!).

Video style corporate video


No, they’re not just silly cartoons for kids. Animation is a great way of presenting complicated information in a way people understand and respond to. You can make them with traditional animation, physical materials shot in stop-motion (remember A-ha’s video for Take On Me? Remember how cool it was? Basically – that), or created using computer graphics software.

An animation will often require less manpower than a live shoot, but it can be pretty hard work for an artist. It frequently pays off, though: animations are among the most striking and original corporate videos out there.

Live action

Live action is basically, uh, not animation. A crew takes cameras and such, and films a thing in a place. Everything and everyone is real. Sometimes there will be graphics or visualisations, sometimes animation and live-action can co-exist like in Who Framed Roger Rabbit?, but mostly it’s real stuff in a real location.

Whether or not any of it is more ‘real’ than animation in, like, an existential sense is something we’ll probably leave to the academics.


When your clip features real executives from your company, it’s tempting to just have your CEO look right at the camera and talk. If you want something a bit more personal and casual, however, it’s worth considering an interview format, where the subject speaks directly to an unseen questioner (usually against an impressive view like a London skyline, or something cool like the Great Pyramids or whatever).

Time lapse

Everybody likes a good time-lapse video, but they’re a bit of a pain to film. Unfortunately, it’s a bit more complicated than just leaving a camera running in front of something and going for a long nap.

Still, if your product takes a while to get up and running, or if one of your processes is especially protracted, it’s possible for a time-lapse video to compress a lot of time into a short video clip – something which can really impress your prospects.


Using a documentary format is a good way to give people the ‘inside scoop’ on your company without actually exposing them to Terry from Accounts arguing with Bill from Operations or other sensitive stuff. It’s a chance to let your company put its best foot forward and show potential clients what it’s all about – while maintaining some vague semblance of reality.

Of course, everyone knows it’s not really an objective portrayal of your business, but suspension of disbelief will generally win the day. 


Commissioning a corporate video production company: a step-by-step guide

Step 1: Produce your brief

It’s necessary to reiterate that a pointless video is also a worthless one. If you’re starting with the sentiment that a video would be nice to have – but not much else – then you need to have a bit of a think about what you want to achieve. More sales? A steady supply of excellent CVs for your vacancies?

Whatever it is, tell the production company about it and they’ll be able to guide you through your options in terms of style and content.

If you need to prove to your clients that your product works, for example, you’ll probably be advised to consider a brief demo video. But if it’s not a particularly exciting or flashy service – or if the way it works isn’t something that can be conveyed easily in live-action visuals – you might be told that an animated explainer video is the way forward instead. It’s not an exact science. Look at your potential video from every angle, and go with the one that feels right for you.

Step 2: Set your budget

Everybody wants Michael Bay-level explosions; not everybody has Michael Bay-level finances.

Be realistic, and find out how much the video you want is going to cost as soon as possible. Your agency should be happy to walk you through the costs associated with different types of video formats – and crucially, they should be transparent about their pricing. Your company, in turn, should be honest about what you can afford from the get-go: a half-finished clip is no good to anyone, so you really don’t want to run out of money partway through.

Step 3: Source an agency that you trust

Whether your brief is good or bad, whether your company works a tight or extravagant budget, and whether you go for live-action or animation, your video production company will be the difference between a good video and a waste of money.

Finding an agency you can trust is necessary for an honest, productive and creative relationship. You need to be prepared to tell them everything, and be able to deal with whatever feedback they happen to provide.

If your CEO’s adamant that he should perform in the video, but acts like Keanu Reeves’ anhedonic little brother, you have to be able to accept this criticism and communicate it in order to create the best video. Broadly speaking, it’s worth trusting your agency’s judgment in matters like these – they’ve shot many more reels of film than you have, after all!

Step 4: Give them the brief and get a proposal

Supply the production company with a clear brief so they can propose the best plan for your video. When you’re reviewing this, remember it’s a two-way conversation and work together if you have any feedback. Once you’re agreed on the proposal, the production company can get ahead with planning the logistics.

You know Aladdin, where the genie’s a nice dude and tries his best to get the young hero to hook up with the princess and defeat the bad guy and that? The genies in the original mythology weren’t quite as benevolent (understandably so, what with the phenomenal cosmic power/itty bitty living space deal): they’d grant wishes, but twist them around in a messed-up sort of way. Nanabozho the Trickster Spirit, for example, turned someone into a stone because they said they wanted eternal life, another turned someone into a fox because they asked to become a great hunter.

The moral of these stories, typically, is that poor communication is potentially lethal, and it’s always worth being as precise as possible with your words. It’s a lesson that can be applied to production companies too; though they’re usually not evil, they can usually grant your wishes when it comes to video – as long as you communicate your intention clearly.

To this end, it’s vital to have a brief that outlines precisely what you want; if you don’t, you shouldn’t be surprised when you get something entirely different, but technically in line with what you asked for. If there’s any confusion, clear it up immediately – nobody expects you to have storyboarded it in your head, but at the very least, you should be able to point out the kind of thing you want in your film. It’s also worth taking the company’s feedback into account: their experience makes them able to communicate 1) how practical your ideas are, and 2) whether or not they’ll actually work if implemented. Once you’ve agreed a plan, the production guys can go ahead with the tedious but all-important business of sorting out the logistics.

Step-by-step video production

What NOT to do

  • ask 10 agencies to pitch: you’re wasting your time and theirs.
  • request a proposal before you’ve got a budget.
  • insist on a style that you’ve seen before – it’ll probably date your video.
  • write the script yourself (unless you’ve got some experience in this area).
  • suggest your CEO does the voice over (leave it to the professionals).
  • do anything at all unless you’re serious about using video to grow your business.

Things to look out for

  • Your video company should film in high definition, period. You can always downscale to a lower resolution; you can’t do it the other way around.
  • All video content should follow your brand guidelines exactly.
  • Look at the company’s previous work to check for quality and creativity.
  • The company should be responsive to your enquiries. It’s a big warning sign if they take days to reply to your emails – heed it.


How to maximise ROI on your finished video

When the director’s yelled “Cut!”, it’s not over. In fact, your work’s just begun. After all, you’re not done with the baby raising business once you’ve given birth. You’ve got to nurture the child, help it grow, take care of its schooling, and turn it into a bona-fide lead-generation machine (this is where the analogy collapses somewhat, we admit).

The point is, it’s essential to do some work to make sure your video gets the maximum possible ROI, and to do that, you want to hook up with a production company that can deliver a more integrated service (again, we happen to know one…). To get maximum visibility, you’ll want to…

Give your video pride of place

If a tree falls in a forest – and nobody is around to hear it – does it make a sound? It’s a classic philosophical question, and people like to argue about it to this day, but the real answer is that it honestly doesn’t matter. Nobody heard it, so it might as well not exist.

The same basic principle applies to video. No matter how great the quality, production values, or messaging, if nobody saw it, it was a failure. You can avoid this by placing it prominently on your homepage or other relevant online pages, and featuring it on your company blog (if you have one). And don’t forget meatspace! The physical world does still exist (we think – if it doesn’t, that’s another philosophical question entirely), so stick it on a screen in your office’s reception area.

Send it to your networks

Your video might not have been made for them, but if it has new or relevant information, it’s a good idea to make use of your existing networks to get as many eyeballs on it as you can – this includes other professionals in the sector and existing clients (in this respect, it’s a good way to rekindle old relationships). A quick email directing people to it can work wonders as a lead gen exercise.

PR and social media support

A targeted social media campaign is necessary to get your video the biggest – and most relevant – audience. Twitter, Facebook, and LinkedIn campaigns will get your business in front of the right people and direct traffic to your website. And don’t forget YouTube.

Traditional PR efforts are also invaluable in getting your video exposure across multiple channels – and crucially, getting them to fill out that form on your landing page to convert.

Advertise online

Paid advertising such as pay per click (PPC) ads can be an effective way to send traffic to your video. Use tools like Google AdWords to optimise your ads so that your video reaches prospects when they’re searching for services like yours.


We know, we know, it’s a lot to take in. We don’t blame you for skimming – we should really make a video of this at some point.

Anyway, here’s the TL;DR version:

  • Be crystal-clear about what you’re trying to do. Nobody’s going to be happy if your brief is vague as hell.
  • Do your research and decide what type of video will help you achieve your goals.
  • Determine a realistic budget.
  • Find a good production company that can deliver a great product.
  • Remember to optimise and promote your video for maximum ROI. Money, contrary to popular belief, totally IS everything.

Most importantly, you need a video production company that understands what your company is all about and how video can help it grow. We might know where you can find one. Get in touch with our MD, Jamie, to chat about your corporate video project.


The UK GoT Fanscape [Infographic]

Game of Thrones infographic

Winter is here: new Game of Thrones survey suggests Jon Snow will win the Iron Throne

Good news for Jon Snow fans: our new survey of 400 UK TV enthusiasts suggests the bastard of Winterfell, 998th Lord Commander of the Night’s Watch, and wearer of ill-advised manbuns is in line to become ruler of the Seven Kingdoms.

Some 42% of respondents indicated their belief that the undead myrmecophile will win the hot seat by the time the final season wraps up in May – and around the same number indicated that this was also their preferred outcome.  At 20%, Daenerys Targaryen came in a distant second, with the Night King coming in third at 19%.

Now, the Night King is essentially a very laboured metaphor for climate change, so it was not only surprising that 19% of our respondents thought he would win the Iron Throne (he doesn’t seem to covet it, really), but that 14% wanted him to: a pretty bad review for Queen Cersei, who, with 7% of preferences, is now officially an inferior choice to a personified ecological catastrophe. 

Watch the throne

Beyond the question of who ends up on the most uncomfortable chair in Westeros, we asked our respondents to detail how they watch and think about Game of Thrones.

Unsurprisingly, a lot of people like it. Overall, 42% believe Game of Thrones is the best show of the 21st century so far.

As for why it’s so successful, 58% attribute it to the plot (which, most seasons, is usually a bunch of episodes where rich people have heated conversations next to maps, followed by a horrible bloodbath where a bunch of your favourites die), 51% cite the acting, and 49% are especially fond of the scriptwriting.

Only 19% think the show’s CGI contributes to its success – and, as a video animation company, we can tell you from experience that it makes more difference than you might think.

As far as the next month goes, Game of Thrones is highly-anticipated: 22% are looking forward to it more than Easter or Brexit (though 53% are looking forward to Easter more) – and 20% are planning some sort of celebration to mark the show’s end. Only 7% are most looking forward to the birth of the royal baby, which makes sense, as a pair of strangers having a baby isn’t really anybody’s business.

Political drama

Game of Thrones is often lauded for its political themes, so we asked some political questions.

Some 19% admitted that they thought about Game of Thrones more than our impending divorce from the EU over the week prior to taking the survey, and we can’t blame them. Daydreaming about dragons and ice zombies is undoubtedly more pleasant than worrying about fishing quotas, trade tariffs, and whatever iteration of the meaningful vote we’re currently on.

When drawn on which character would be an ideal candidate to negotiate Brexit, there were some surprising answers.

An astonishing 41% said Jon Snow, who has displayed no political acumen whatsoever in his seven seasons on the show. In all fairness, while he may not seem like the most obvious choice, his strategy for the Battle of the Bastards – charge recklessly and thoughtlessly towards a more powerful and better-prepared opposing force and hope for the best – is not too far removed from our current reality.

Life Snow GIF - Find & Share on GIPHY

Tyrion Lannister earned a distant second place with 22%, while Cersei Lannister and Daenerys were on 12% each: an appropriate result for two queens whose most recent hearts and minds campaigns have both involved vast quantities of fire. Let’s hope Theresa May doesn’t use them as inspiration.

Read about what your corporate video can learn from Game of Thrones.