The key to impactful, shareable video content? Emotion.

The most compelling videos aren’t necessarily the most informative or data-packed; the ones that appeal to the rational side of our brain. They’re often the ones that affect us on an emotional level. Data seems to support this conclusion, showing that people don’t always make rational, fact-based decisions, and that makes emotional video ads more effective. Even simple training or in-flight safety videos that include emotion are more memorable and more likely to be shared.

An effective use of emotion in a short video format can get the viewer’s attention, tell a story, and convey a message, all in a way that affects the viewer far longer than facts or statistics alone. In short, emotion is an incredibly powerful tool and one which video producers shouldn’t neglect.

Facts alone are not effective

The people your video is targeting are rational adults, and they can make decisions based on the facts, right? Not as much as you might think. People aren’t decision-making robots, and every one of use is bombarded with data and decisions daily. Emotion plays a critical role in helping us to sort through this information.

Emotion is deeply ingrained in all of us, and it can make all of the difference when it comes to getting someone’s attention and making a lasting impression. According to a study of more than 1,000 ads by Pringle and Field, those with emotional content performed almost twice as well with audiences – boosting profit by 31 percent – compared to purely rational ads – which improved sales by only 16 percent.

In a world where people face a deluge of information, it’s no surprise that emotional content stands apart. The emotional parts of our brain often work far faster than the logical, rational parts, and that gives companies a chance to boost their message to the front of peoples’ minds. In many cases, we form a strong first impression before we’ve had a chance to process the facts – as artist and designer Anthony Burrill succinctly put it, “I Like it. What is it?”

Emotion as a communication tool

Some topics and messages naturally lend themselves to an emotional video. Stories of love, life, and death, as in this insurance ad or this healthcare company ad, for instance, invite emotion and are able to effectively leverage it to share their message. Similarly, stories about helping others, such as this Co-op ad can evoke emotion in the viewer. But – beside the fact that a world of bland, purely factual ads would be boring – why does making the viewer feel a certain way make the message more impactful?

According to Jonah Berger, in his excellent book, Contagious, the use of emotion helps people connect to the people around them. “The fact that we both feel the same way helps deepen our social connection,” he writes. “It highlights our similarities and reminds us how much we have in common. Emotion sharing is therefore a bit like social glue, maintaining and strengthening relationships.”

Berger says “Emotions drive people to action. They make us laugh, shout, and cry, and they make us talk, share, and buy. So rather than quoting statistics or providing information, we need to focus on feelings.”

However, even topics that don’t seem to lend themselves to the use of emotion – such as health and safety or search engines – can still be effective if they use a story to touch the viewer’s heart. The ArcelorMittal health and safety video is an excellent example of this: it takes something so mundane that it risks being forgotten, the need to consider safety in the workplace, and uses a human story to make it more memorable.

Which emotions make people share videos?

Another way that emotions can be particularly powerful is in motivating the viewer to share the video and spread the message. Berger’s research in Contagious finds that the most effective ads target emotions based on their physiological arousal, not simply whether they are positive or negative. This explains why ostensibly sad videos are often among the most shared.

Consider that while anger may be a negative emotion, it can be a powerful motivator. Sadness, on the other hand, is a negative emotion which doesn’t arouse an active response. Excitement is a positive emotion which encourages action, whereas contentment is positive but does not. Berger found that “simply adding more arousal to a story or ad can have a big impact on people’s willingness to share it…More anger or more humour led to more sharing.” That’s why he concluded that, “When trying to use emotions to drive sharing, remember to pick ones that kindle the fire: select high-arousal emotions that drive people to action.”

Let’s use anger as an example. According to a study by the University of Pennsylvania, co-authored by Berger, anger is the emotion that led people to share content most frequently. Ads which provoked anger led with 34%, beating awe-inspiring at 30% and anxiety-inducing at 21%. Anger, particularly at an injustice or preventable problem, can be mobilised into action or a change of behaviour on the part of a viewer in service of a greater cause, as in the emotional video for Dogs Trust, “Why I left you”.

Making an effective emotional video

Telling a complete story which the audience can connect with in such a short format means that everything – the music, the lighting, and the acting – must be perfect. That might seem like a lot to handle, but fortunately there are professional corporate video production companies who can bring your vision to the screen.

If you want to create powerful, emotional video content for your company, get in touch with our MD Jamie.

How to start a video production company

We are always being asked for advice from producers, directors, editors, camera ops and animators on how we got started. It seems many video production freelancers out there are interested in exploring whether and how to start their own video production company. Now we’re not going to give away all our secrets, but we do believe in friendly competition and sharing what we can. So we asked our founders and directors how they got started and what they’ve learned along the way. Here’s what they told us.

Getting started

You don’t actually need a huge amount to start a video production company. In fact, the barriers to entry are fairly low. You just need to know how to make films and how to resource them with freelancers and rented kit! That said, building any business, especially a video production company, is hard work – it requires grit, hard work, and the ability to roll with the punches!

The financial bits

Your start-up capital can be pretty minimal when you’re looking to start a video production company. Most elements of the production process can be done on a shoestring initially and you don’t need an office or a studio. However, you need to consider that you might not make much money for the first 6-12 months so you need enough in the bank to keep you going personally.

After that you should be generating enough to cover your costs. You will also need:

  • An accountant – get recommendations for a good, technology-enabled accountant. They are cheaper than traditional accountants and vastly more affordable.
  • An accounting system (we use Xero and we love it) to raise invoices, track your spending and produce your accounts.
  • Amazing discipline – you need to record every expense into your accounting software and it’s ideal to do this in real time (we use Receipt Bank to save us lots of time).
  • A process for raising invoices and chasing payment (we ask for some payment up front and the rest on completion so that we are not left in arrears if the client disappears for a while).

If you’re not a finance person, you need to become one. You cannot run a successful business without keeping a close eye on the finances. You need to know what financial reports you need (P&L, balance sheet and cash flow forecast), how much money you have coming in, how much you have in the bank and how much you have going out. You need to understand the difference between gross profit and net profit, variable and fixed costs and VAT and corporation tax. You need to get your head around whether you need to be VAT registered, how much corporation tax you need to pay and how much you can declare in dividends. Our advice to you is do not let this spiral out of control as it could easily derail your entire business.

The admin

One of the first things you should think about doing is to incorporate your business. There are several steps needed to do this, the main things are to register with Companies House (if you’re in the UK), have at least 1 director, have at least 1 shareholder, have articles of association (the agreed rules about running the company) and finally, set up your company for corporation tax. You can do this yourself (it’s really easy) or you can pay your accountant to do it for you.

Finding your niche

We wouldn’t recommend starting the company until you have decided on what niche of film to target. Are you offering a budget or a high end service? Focussing on training videos, events or case studies? Will you do animation? Whatever you decide, it’s worth checking that there is actually a demand by asking around, and by sitting at a computer and doing some research. Your niche might be very focused and original, but you need to make sure clients will pay for it.

Building your resource pool

If you can’t do the filming and editing yourself, you will need to use freelancers – you probably know a few already, otherwise ask around, comb through online film freelancer resourcing websites. Then you’ll need to consider equipment and software. Where will you get these from? What is the most cost-effective approach for your financial circumstances? Cost these out in different scenarios so that you know what you’ll need to charge to run a profitable operation.

Create your marketing strategy

This is just about the most important element of the whole process – you can’t have a production company if you can’t win clients. How you do this will depend on your niche and target market. If you’re making cheap videos for start-ups, then you’ll want to network with start-ups, for example. Other ways of getting clients include social advertising, social media marketing, paid search, organic search, or referrals from your network. You will probably find that if you specialise in a narrow niche you will quickly get known in that niche, and if you do a good job, then you will get referrals and it will start to build from there. And don’t forget to enter your best work into corporate video awards.

But if you really want your business to soar you need to learn some basic marketing – we’d suggest an online marketing course through the likes of Udemy or similar.

Growth

Starting a video production company is tricky – people tend to buy video projects (rather than long-term contracts) which means you always need to be selling to protect your future. That means even when you are busy with production-based work you need to set time aside for winning even more work.

Don’t fall into the trap of committing to big expenses, like an office or salaries, too quickly, because then you have to cover those expenses every month – it really strips away all flexibility.

And remember you don’t have to take on every project that comes your way.  If it’s so low budget that you are going to end up doing a really cheap and low-quality video, then you will have a problem – you will become known for that type of video. So consider whether it’s worth doing at all.

Managing clients

As a service business you’re going to need to keep your clients happy. But that doesn’t mean they can walk all over you. Clients appreciate it if you go the extra mile, are responsive, listen to their needs and are honest about what can and cannot be achieved in their budget. And once a project is finished, you can thank them and ask for referrals to anyone in their network.

Get clients to pay up front – you don’t want to spend ages chasing invoices – the client pays a 50% deposit and the other 50% before their video is released to them. This approach keeps the client’s mind focused on getting their video and also makes sure there is at least some cash in your account. In other words, be really organised with your finances – even if it’s not your strong point!

Have a contract in place with your clients that covers rights of use, payment, number of changes, licensing of music etc. A contract protects both you and the client, and also keeps things clear as to what has been agreed and helps to remove any doubt or second guessing.

Beware of advisors

You probably don’t need a coach or a non-executive director. It pays to be really wary of people who offer business coaching services – they sound amazing and they will alleviate some of the loneliest bits of running your own business. However, they will never do the really hard stuff – sales- that’s down to you, at least for now. So don’t fall into the trap of spending £500 a month on an advisor unless they are going to deliver more than £500 in revenue.

Building any business is hard. And building a video production company from the ground up is no exception. Get started. Get out there. Do whatever you need to do to get those first few clients on board. Do a great job. And stay organised.

Good luck!

Our top blogs of 2019
Drone filming in the UK FAQ

As of 10 December 2019

Drone filming has transformed the video production industry. It has made previously unimaginable camera angles accessible and affordable for both amateurs and professionals. However, nobody wants a fine for improper use, so it’s important to follow drone flying regulations.

As a video production company  (but not a law firm, so this article doesn’t constitute legal advice of course) that regularly uses drones to capture incredible footage, we’re pretty familiar with the rules surrounding drone filming. With this in mind, we’ve created a list of frequently asked questions when it comes to the rules and regulations surrounding drone filming.

The Air Navigation Order 2016 is the law that sets out most of the restrictions on operating a drone in the UK. The overarching theme, as captured in Article 241, is that ‘a person must not recklessly or negligently cause or permit an aircraft to endanger any person or property.’ In other words, it’s the drone pilot’s responsibility to fly safely.

All of these laws are governed by the Civilian Aviation Authority (CAA).

Do I need a license?

According to the CAA, ‘It is against the law to fly a drone or model aircraft without passing the theory test or registering. You can also be fined for breaking the law when flying. In the most serious cases, you could be sent to prison.’

You’ll need to sit a theory test to get your flyer ID, and you’ll also need to register for an operator ID. According to the CAA, the operator ID is responsible for ‘making sure that only people with a valid flyer ID use their drone or model aircraft’.

You can find more information on drone licenses on the CAA website.

What if I’m planning to fly a drone commercially?

If you’re planning to use a drone commercially, you will need permission from the CAA.

The CAA defines commercial drone flying as ‘…any flight by a small unmanned aircraft…in return for remuneration or other valuable consideration.’

According to the CAA, you will need to ‘demonstrate a sufficient understanding of aviation theory (airmanship, airspace, aviation law and good flying practice) and pass a practical flight assessment (flight test). You will also need to ‘develop basic procedures for conducting the type of flights you want to do and set these out in an Operations Manual.’

There are two types of permission: standard and non-standard.

Standard permission allows ‘a person to conduct commercial operations with a small unmanned aircraft (drone) and also permits operations within a congested area.’

Non-standard permission covers ‘all other types of flight and addresses operations that contain a greater element of operating risk.’ For this permission, you must ‘prepare and submit an Operating Safety Case (OSC) to the CAA.’

You can find more information on flying a drone commercially on the CAA website.

I’m planning to use a video production agency for drone filming – how do I know they’re registered?

You can check the list of companies with CAA permission here. This register is updated on a monthly basis.

Each operator will also have a permission document, which you should ask to see.

Do I have to keep visual contact with the drone?

Article 94 specifies that the pilot must maintain visual contact with their drone at all times during flight. It also states that you can’t drop things from your drone and that you need to be ‘reasonably satisfied’ that the flight can be completed safely before taking off.

How high can I fly my drone?

The CAA says that permission is required for ‘a flight, or a part of a flight, by a small unmanned aircraft at a height of more than 400 feet above the surface.’

Can I fly in busy areas?

Article 95 states that drones cannot be flown “over or within 150 metres of any congested area”, or “within 50 metres of any vessel, vehicle or structure which is not under the control of the SUA operator or the remote pilot of the aircraft”.

If you’re going to be shooting video from a drone and you intend to exceed these limits, you must apply for an exemption with the Civil Aviation Authority. Once you demonstrate that you’re qualified to fly a drone and run through a practice of the flight plan with them, you’re good to go.

Are there any areas where you can’t fly a drone?

Article 94B states that you cannot fly within certain ranges of airports. If you endanger the safety of an aircraft, you could go to prison for five years, so exercise caution.

There are a number of other excluded areas, which you can read about on the CAA website.

There are a range of websites which show excluded areas – these should be used as guidance, rather than absolute fact:

http://notaminfo.com/ukmap

http://www.skydemonlight.com/

http://dronesafe.uk/drone-assist/

Other options for drone filming

Just to reiterate, drones can capture incredible footage, but they can also be dangerous if they’re not used properly. After a few years of relative free-for-all, the government has begun to legislate drones. Now, irresponsible drone operation can land you in prison for up to five years, so understanding the rules is essential.

It can be complex and expensive to get up and running, between the rules and operating the drone, so why not consider a company with drone filming expertise instead? If you’re planning a company video and want some breath-taking drone shots, get in touch with our MD, Jamie.

The most popular tube stations to film in

As a video production agency based in London, we know that the city is full of amazing locations to film. But one of the most popular sites is underground, on the tube. So many great productions are shot on it – Thor at Charing Cross station, James Bond at Temple station (not Bond Street, sadly), Harry Potter getting stuck at the barriers at Westminster Station and Fleabag, too.

If you want your audience to know that your video is in London, you want to get a shot on the tube. And you won’t be the only one. We did a little digging, and via a Freedom Of Information (FOI) request, found out that filming permits brought in £775,148.00 in revenue for Transport For London (TfL) in 2018.

The tube is one of the most iconic public transport systems in the world, and there are loads of stations and lines from which to choose. So, while we were asking TfL about filming permits, we also managed to find out which stations were the most popular to film in. Here are the results to help give you a bit of guidance.

Are you planning on filming in a tube station? These are the top five stations that received the most permit applications:

Fancy an overground station instead? These are the top stations that received the most applications to film:

There are more than five stations listed above because several stations had the same total number of requests.

These are the Docklands Light Railway stations that received the most applications to film:

There are more than five stations listed above because several stations had the same total number of requests.

Don’t forget your permit

Don’t try and film without a permit from TfL. According to our research, TfL made £20,400 from fining filmers for not having a permit. You can apply for a permit here.

Got an idea for filming in a tube station and want some help getting it sorted? Contact our CEO, Jamie.

 

Our 21 best cyber security videos

We asked our team of video production experts to sit down with our team of technology PR pros and curate this list of the best cyber security videos. Here’s what they came up with.

Don’t be a Billy by Stay Safe Online

They said: This old-time video doesn’t promote a cyber security product, but rather uses old-time looking footage to teach a few basics of personal cyber security.

Internet Privacy Prank by Buzzfeed

They said: The Buzzfeed team got together to prank some unsuspecting people on the street and show them just how easy (and somewhat frightening) it can be to find out just about anything about just about anyone online; remember to check your privacy settings, folks!

Cyber Security Summit by Kapersky

They said: The cool, Tron-like visuals make this compelling animated cyber security short really stand out in a crowded space.

Our security is in the Network by Cisco

They said: Cyber security can be complicated, and no one knows that better than Cisco. In this short advert they quickly convey their expertise in the topic.

Security by Facebook

They said: Don’t be fooled by the simple animation style, this Facebook short delivers solid messaging though a selection of handy tips.

 

Cyber Security 360 By JTI

They said: Smart graphics in this intriguing piece from JTI are given a very contemporary spin through the smart use of 360 technology.

 

Internet Security by Norton

They said: Who doesn’t love a celebrity cameo? Combine that with a magical unicorn and you’ve got yourself a commercial that people will pay attention to. This ad from Norton makes use of metaphor to remind you to secure your online assets.

Passwords by Habitu8

They said: The backbone of our personal cyber security responsibility, Habitu8 imagined a world where our weak and abandoned passwords are personified, and it is hilarious. (warning: this version is not clean)

National CyberSecurity Awareness Month by The Obama White House

They said: Not a corporate video, but as this smooth talker walks through some basic cybersecurity information you’ll feel yourself lulled into a sense of… security.

 

The Cyber Kill Chain by Panda Security

They said: Cool 3D graphics and a smart music choice power this slick Panda Security explainer animation, delivering a complex message in a straightforward way.

 

Without the Best Cyber Security, Bad things happen (Art thief edition) by Check Point Software

They said: Check Point Software Technologies created a series of short (30 second) videos that show what happens when you don’t have adequate cyber security.

Cyber security by La Trobe

They said: A very effective use of music and brooding visuals make this dramatic La Trobe film stand out from the crowd.

Donning the Digital Mask: Anonymous by Chris Finn

They said: Rather than focusing on what you can do to prevent cyberattacks, this film shines a light on the group of pranksters/hackers/activists known as Anonymous.

Cyber Security Game trailer by BeOne

They said: A cheeky, very dramatic trailer for a cyber security educational VR game for employees from BeOne. A smart product promoted in a cool manner!

 

How Russia Hacked America by the Atlantic

They said: Seemingly an update to the now outdated whiteboard animation, this complex infographic-style animation from The Atlantic breaks down how Russia hacked the 2016 American election, and why it matters.

 

Cyber Security by HP

They said: HP had a few impressive stats to share back in 2014, and this short ad has some great visuals to underline those points.

 

Smarter Planet Smarter Cyber Security by IBM

They said: The shortest video on the list, the colourful visuals work really well in landing the message that IBM are spotting thousands of threats every day.

 

See Kevin Hack Live by Kevin Mitnick

They said: Few methods are more effective than a live demonstration. While this video is very long, we suggest skipping to the 3 minute mark to see how easy it is to hack into a remote computer.

 

Cyber Security 1 by LSTCNVRSTN

They said: I would say that it’s rare for videos of any kind (particularly animation) to remain relevant and visually appealing even a couple of years after publication. This video is an exception to the rule.

 

Cybersecurity Explainer by Connect

They said: A stylishly animated short from Connect, this classy explainer delivers a clear and crisp message in under its 90 second run time.

 

Protection test by Kapersky Lab

They said: Slick, creepy and effective: this protection test from Kapersky Lab is hard to look away from!

 

Looking to create your own corporate video? Contact our team of experts to discuss your brief.

You’ll love this video marketing strategy template

Video can be an excellent tool to support a marketing campaign. We like to record our video marketing strategies using this template which is available for download.

Our video marketing strategy template is a high-level document that you use to plan a video marketing campaign. It gets everyone from your CEO to your video production company or your social media team on the same page as why you are doing this campaign, including the purpose, the scale and timeframes. It’ll fast become an invaluable tool for getting your video campaigns working for your business.

Here are our instructions for how to use the template.

Objectives

In this section, simply outline your primary objective. For a campaign for TopLine Film, that could be

To highlight TopLine Film’s expertise as a leading animation company.

Context

Here’s where you include any relevant contextual factors (competitors, business environment, political changes etc). Bullet points are fine. For example:

  • Competing against cheap providers of whiteboard animations
  • Opportunity to showcase our own video skills

Messaging 

We like to distil our message into a short, impactful sentence. For example:

Whiteboard animations suck. Invest in quality animations.

Target Audience

Provide a few key bullet points about your target audience. There’s no need to go into huge detail here, just focus on the most relevant facts. For our campaign that might be:

  • UK-based
  • Marketing managers, execs and leaders in small-to-mid-sized businesses
  • Interested in whiteboard animation for a campaign or explainer

Channels

This section is the biggest for a reason. This is where you outline all the channels you will be using to promote this campaign, and why. For our campaign that could be:

  • Our website – keyword: “whiteboard animation company” (20 UK searches per month)
  • LinkedIn – native video
  • LinkedIn – sponsored content
  • YouTube – keyword: “whiteboard animation company” (100 UK searches per month)

Creative

Here’s where you summarise briefly what the video content will include. For our whiteboard animation campaign, that might be something like:

A whiteboard animation summarising why whiteboard animations simply don’t work and directing people to the TopLine Film animation page as an alternative.

KPIs (3 months)

List your targets here. Make them realistic but worth going for. In our example, those might be:

  • 3,000 visits to toplinefilm.com
  • Page 1 ranking for “whiteboard animation company”
  • 10 leads

Budget

You don’t need to go into a huge amount of detail here but it’s useful for whoever sees this strategy to understand the investment. In our whiteboard animation campaign we might complete this section with:

  • Creative: £500
  • Distribution: £1,000

That way we know that we have invested £1,500 and if we generate 10 leads our CPL is £150, which is a good target.

Timeline

Finally, you want to clarify when this campaign will take place. Simply include the planning, launch and reporting dates. For example, in our whiteboard animation campaign that could be:

  • Planning: September 2019
  • Launch: 28 October 2019
  • Report: 29 January 2020

You can check out our whiteboard animation campaign.

Our 19 best proptech videos

We asked our team of video production pros – animators, editors, directors, producers and camera operators to curate a list of the best proptech videos on the web. Here’s what they found:

Schwaiger Home Automation

 

They said: Lovely bright hand-made aesthetic with crackling sound effects – so much fun to watch.

Nest

 

 They said: Nice use of actual product with animated environments.

Track My Move

 

 They said: Interesting animation art style keeps the eye on focused with this short film.

Airbnb

 They said: Wonderful creative concept matched with fun execution.

Hive Active Heating

 

 They said: Lovely sparse animation style matches perfectly with a song written for the product.

Movebubble

 They said: A simple visual idea executed well matched with a strong music track.

Housesimple

 They said: Silly and fun, gets the point across quickly, Derek.

Workframe

 

 They said: A simple animation style belies the art of getting a complex idea across quickly.

Latch

They said: Simple shape based visuals matched with great sound effects make an effective combination in this short promo.

Lucid

They said: A strong music track underpins this film, where they let the incredible tech do the talking.

Microsoft Traina

 

 They said: Lovely bright colourful visuals prove the star of this show.

Interactive Lab team

 

 They said: More amazing technology on display here, really selling the concept

Zoopla

They said: Lovely little 3D animation, witty and succinct.

Airbnb

 They said: Nice hype reel style film for the launch of Airbnb Adventures. Nicely cut and great sound design and globetrotting locations.

WeWork

 They said: Simple, traditional approach, nicely executed.

Opendoor Realty

 They said: Nice stock footage example.

Purplebricks

 They said: Nice use of humour in this video.

Rightmove

 They said: Simple storytelling but effective because of the personal touch it conveys

Pavegen

 They said: Beautifully shot and edited, underpinning a very inspiring piece of technology.

Looking to create your own incredible proptech video? Our team has heaps of experience in this sector: check out our corporate video production and animation pages for more info.

Video marketing ROI positive for 32% of marketers

Almost a third (32%) of marketers reported that video marketing delivers positive ROI according to a survey of 259 marketing professionals. That’s second only to email marketing at 42%, and well above paid search, events, social and media relations.

The survey, which was commissioned by TopLine Film, also revealed that 63% of marketing professionals claimed that their video marketing strategy was successful in 2019.

Securing budget was identified as the most difficult element of video marketing, with 35% of marketers reporting it as a challenge. Production and distribution followed closely at 34% and 29% respectively.

TopLine Film’s managing director, Jamie Field, commented on the results:

“It’s great to see that video is becoming a mainstream marketing tactic, with a significant proportion of marketers reporting that their video strategy is working. However, there is still work to be done. When it comes to securing budget, we always recommend putting numbers behind your video campaign – what is the worst and best possible outcome? And what is the investment associated with each?

“Once you have your scenarios modelled, these should be discussed with your video production team, as they should play an integral role in helping you drive your video strategy forward. They should do a lot more than just make a pretty video!”

Find out more about our corporate video and animation services.

Video Marketing Statistics 2020

We love video. It’s a beautiful, powerful, engaging medium that can transform your marketing strategy. But sometimes love is not enough. You need data too. Here are some powerful, recent stats that show the true value of video in 2020 and beyond:

Stats that show video will get lots of attention

Stats that prove your social strategy needs video

  • You probably know that YouTube is officially the world’s second-largest search engine; in 2019 the company reported that one billion hours of video are watched on YouTube every single day.
  • Research from Wordstream found that nearly half (45%) of people watch at least an hour of video on Facebook or YouTube each week (2019).
  • The ideal length of a video has been debated for years, but there has certainly been a trend towards shorter videos in recent years, with Facebook advising advertisers to keep videos to 15 seconds or less in 2019.
  • If Instagram isn’t a part of your strategy…maybe you should reconsider; new research from Wyzowl showed that 88% of marketers report success from using Instagram videos.
  • Most people have made a purchase after viewing a video ad on their social feed. 57% have done so after viewing a video ad on Facebook. 49% after viewing an ad on YouTube and 24% on Instagram (TopLine, 2019).

Stats that will help with video marketing

  • The types of video content that viewers prefer to watch from brands include product demos (62%) and how-to guides (57%) as the most preferred, followed by event videos (35%) and case studies (31%) (TopLine, 2019).
  • Working on your website’s bounce rate? Forbes determined that the average user spends 88% more time on a website with video (Forbes, 2017).
  • The mobile phone is by far the most used device for browsing the internet for 65% of consumers, with only 27% preferring their computer or laptop and 8% choosing a tablet (TopLine, 2019).
  • According to HubSpot, 81% of businesses used video as a marketing tool in 2018.
  • 88% of marketers are satisfied with their social media video marketing ROI (Animoto, 2018).
  • When looking to optimise your website, video should be a go-to. In 2019 it was reported that landing pages with a video are 53% more likely to be on the first page of Google results (Blogueando a los 50, 2019).

If you’re looking to give your corporate video production or animation strategy a boost in 2020, then get in touch.