As a small business we have been profoundly affected by the Covid-19 pandemic. And we’re only just starting to quantify the impact now. Without giving away too many trade secrets, we thought we would share some specifics of how our marketing results have been hit.
Lead gen down 62% since January
Web traffic up 7% since January
Keywords ranking on page 1 up 84% since January
Organic web traffic up 40% since January
Business has definitely slowed down, but we were expecting that. What’s interesting to see here is that our SEO efforts (that can easily be maintained during the pandemic) continue to pay off. Only 12 months after launching this website, we are ranking on page 1 on Google for almost 100 target terms (well done to the SEO team at our sister company).