Creating a video is a complicated undertaking – and it’s only the first step in your video marketing strategy.
As important as it is to find a quality production partner, distributing your video to the right people is another, equally important proposition – and one that’s often just as hard to get right. A video, however polished, is only ever as good as the action it inspires in viewers – and without an effective distribution plan, it won’t have as many as it ought to. If you can’t get your animated or filmed content in front of your target audience, then it doesn’t matter how good it is.
Video distribution can’t be an afterthought: a distribution and amplification strategy should be in place before anything’s written, animated, or filmed.
That’s not to say it’s more important than production – but it is as important, and it’s one of the very first things your brand should consider when deciding to commission animated or live-action content.
Enter our new guide – How to Build a Video Distribution Strategy – which you can download for free here. The guide will take you through the steps needed to get your video in front of the people who matter most to your organisation – from defining your target audience to executing and implementing a successful strategy.
In this guide you will find:
- The major production decisions that will inform your video distribution strategy
- How to set your objectives and KPIs
- Defining your target audience
- Choosing your distribution channels
- Setting your budget
- Launching, measuring and refining your strategy
And we also provide a handy video distribution template to help you get started.
Find out more about our corporate video production services.