Guide to corporate animations and explainers
Our video experts explain why you might need one, how to brief an agency and lists classic mistakes to avoid.
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More than ever, explainer video content rules the marketing roost. They’re not just a shiny tool for getting your brand out there; they’re mega-helpful for explaining the nitty-gritty about what you do, all while keeping eyes glued to the screen. And let’s face it, with nearly everyone watching them to get the lowdown on products or services, you want in on the action. HubSpot found that 96% of people watch explainer videos to learn about products, and that 89% of those people were convinced to make a purchase.
But not all explainer vids are created equal. Do you want to nail your next video? Then buckle up! Here’s how to make explainer videos that not only get watched but also get folks buzzing.
1. Short, sweet, and to the point
Drop the fluff and get straight to it. If you’re rambling on past the 90-second mark, you’ve lost the game. Remember, we live in a world where even goldfish are starting to outdo us in the attention span department. Your mission? Pack a punch – fast.
2. The script is everything
Just wing it? No way. Even a short video needs a tight script. That’s the secret to keeping things on track and making every second count. And if time is limited (see the previous point) focus on what’s interesting and important to the viewer – not you.
3. Get them in the feels
Newsflash: your explainer video isn’t your company’s autobiography. Or a pitch to Guiness World Records. So a stream of dates, facts and stats will go in one ear and leak right out the other. Emotions, though? People can’t get enough of ‘em. So hit your viewers where it hurts (in a good way, of course).
4. Your solution is the hero
Alright, you’ve got their attention. Now showcase your superhero solution. And don’t beat around the bush when it’s time to act. Give viewers a clear CTA—click here, call now, you get the gist—so it’s a no-brainer to take the next step.
Speaking of a call to action…
Nail these basics, and your explainer videos will have people sitting up and taking notice, big time. But if you’d rather skip the headache of DIY, why not give the pros a shout.
Here at Definition, we’re experts in spinning a tale that’s worth your audience’s time—and we’re always levelling up our game to stay sharp. You’ve got goals, and we’ve got the vision to match.
Think it’s time to bring your A-game with a video that stands out? Give our team a shout.
(Want a bit more inspiration? See our best explainer lists below.)
Written by Sian Evans, Head of Video at Definition.