People who watch videos on ecommerce sites are almost twice as likely to buy. They’ll also trust your brand more, spend more time in your online store. But what makes for a good ecommerce video?

We got our team of video producers, animators, camera operators, editors and directors to trawl the web in search of the world’s best ecommerce videos. Here’s their selection of the top 20.

Magento – The Art of Commerce

 

They said: “Clean lines and fluid movement keep the animation cracking along.”

This is Webflow ecommerce

 

They said: “Soft, muted, and unusual -almost dreamy- animation style looks great and sells the message.”

eCommerce Revolution: Leveraging Social Media for Big Profits

 

They said: “Love the energy in this film – with the colours popping, and the cool track.”

Wallprotex

 

They said: “This animation has a really unusual 50’s or 60’s ‘drawn’ style that works well in selling the product.”

Unilever Ecommerce

 

They said: “The bold colours and clean lines work well on this brand/ecommerce update animation.”

Bugaboo – Ecommerce Strategy & Platform

 

They said: “Super vibrant mix of colour, product cut-outs and pacey edit is eye catching.”

Die Post – Ecommerce

 

They said: “Love the home made/cardboard aesthetic of this promo.”

UFC e-commerce

 

They said: “Punchy well shots cinematic visuals make this short crackle.”

Blender Bottle

 

They said: “Very short, but it makes its point with beautifully shot imagery and unusual voice over.”

Dollar Shave Club

 

They said: “Cheeky, funny and well thought out, it proved to be a well-earned viral hit.”

Shopify

 

They said: “Simple 2D animation that works well because it has excellent flow.”

ASOS – More reasons to move

 

They said: “Great typography and energy.”

Comer.se

 

They said: “Icons. Icons. Icons. This company knows who its audience is.”

FiftyThree Pencil

 

They said: “Cool product. Well shot and edited.”

My cloud

 

They said: “Bright and breezy animation style really sells the product uses.”

eBay – It’s happening on eBay

 

They said: “Love the typography design in this with big bold colours and overall it has a really fun energy to it.”

Amazon – Showroom – Get instant furniture recommendations

 

They said: “Irreverent 30 spot which is part of a funny campaign for Amazon’s Augmented Reality furniture shopping service.”

Amazon – Alexa – Not everything makes the cut

 

They said: “More fun and games with Alexa, matching the hilarious tone of their 2018 Superbowl commercial with some more famous faces.”

Zalando – Dress for yourself, no one else

 

 

They said: “Trying to out-zany Amazon it seems. Love the energy and the clever cutting giving the illusion of instant costume changes.”

ASOS – My Style Is Never Done

 

They said: “Some lovely match cutting throughout this to keep the energy up and some animation in there too.”

Feeling inspired? Ready to get started on your video? Want to create a new addition to our best ecommerce videos list? We know just the video production company for you.

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