Ring
No voiceover needed. A great example of showing how the product works through multiple use cases. Love how they’ve added in shots from the camera perspective too. Is it us, or is the music composed perfectly to work melodically with the Ring chime we hear throughout? Even if it’s unintended, we’re here for it.
Duolingo
To be honest, it’s not the prettiest or slickest animation – but it’s super on brand, works well with the voiceover, and importantly explains the apps features, benefits and selling points. Throw in some quotes and stats and boom – it’s a winner.
Slack
The video is feature heavy but uses colourful live action rather than lots of animation to sell the product. The integration between the filmed elements and the graphical ‘bits’ work seamlessly. Super engaging. Easy to understand. Love it.
Harmon Kardon
We like how the graphics guide us from room to room following the different applications of the Harmon Kardon.
IKEA Place
Really sells the PLACE app well. Nicely filmed, dynamic shots, showing off the features of the app. Reassuring voiceover and overall looks pretty.
First-Timer Apple
Super cool film with great UX, as you can see exactly how it works and what it would be like using it. Makes us really want to buy one.
iPhone 15
Apple is just so good at nailing product demos. The video is sleek with seamless transitions cut to the beat of a cool track.
Google Gemini
Super smooth animation, it’s exciting and dynamic which gets the audience excited.
Zendesk Sunshine
Love the different styles of animation in this, great use of textures and stop motion. Elements are abstract and it tells the story well.
Adobe Shasta
An abstract and visually stunning animation that flows from frame to frame. Even though you don’t see the product fully working in action it’s call to action encourages users to give it a try.
MacBook Aid 15”
The opening line “We’ve been dreaming about making this for years” gets the audience hooked in an instant. It’s everything every Apple addict wants to hear. High-quality graphics and a cool soundtrack keep viewers intrigued throughout
Headspace
This sweet animation goes to show you don’t always need a bouncy music track to entertain your audience. This simplistic demo video shows you exactly how to use their app without over complicating it.
GoPro Introducing HERO10
Epic shots used to make this exciting demo video. Really shows off the products versatility.
Garmin Forerunner
Nice use of product shots tied in with stylised camera work of people using the watch. Even with no voiceover it keeps you engaged.
The origins of Nike FREE
This video has a great story telling element to it and feels like a mini documentary. The brand has clearly put a lot of thought into their trainers and care about the final product for their consumers.
Dyson
Dyson are known for their innovative technology and this hasn’t gone amiss in their product demo. We love it.
Fenty Beauty
Playful, fun, and intimate video getting up close and personal with Rhianna. Nothing is going to sell a product better than an influential popstar.
Samsung ViewFinity S9
Like the Apple videos, this film stands out thanks to its pretty visuals video, catchy music, and storytelling. It goes to show you don’t always need a voiceover or influencer to show off your product.
Purina
Purina are cleverly building trust with their target audience, showing them a behind the scenes of how they produce their product and what makes it stand out from the crowd. Even though we don’t see the product with think this is a pretty ingenious marketing ploy.
Peloton
This video is as slick as the Peloton itself. It really shows off the user experience and the high level of thought and design that goes into making it.
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Written by Sian Evans, Head of Video and Grace Dunsby, Producer at Definition.