We asked our team of video specialists to trawl the web in search of the best law firm videos they could find. Here’s what they came up with:
Think Legal
We absolutely love the puppet animation style of this video. Art-led and stylistic, the Think Legal brand stands out with great music, and cool character and set design.
Legal Zoom
It’s illustrative, pacy and straight-to-the-point. The ‘how to’ intro of this Legal Zoom explainer is fun and punchy, and sets the tone for the rest of the video. Great messaging and engaging visuals.
Rethink Law
The drama of this longer video is driven by bold typography and a crisp, simple animation style. By delivering their message without the use of voiceover, Rethink Law keep us hooked with a suspenseful soundtrack.
Claims Direct
It’s an oldie but a goodie. Take a simple narrative, add a catchy song and a dash of light-heartedness, and you’ve got a winning personal injury commercial from Claims Direct.
Baker McKenzie
Lovely animation with a nearly seamless blend between 2D and 3D animation. Very minimal and kinetic.
Latham & Watkins
Video about diversity, a good mix of talking heads and nice B-roll of San Francisco.
Linklaters LLP
Linklaters created this video in a documentary style format. Includes news footage and interviews with various people who were involved. Very interesting from a general perspective whilst also showing their expertise.
Freshfields Bruckhaus Deringer
This animation is a lovely piece of typography with floaty and smooth camera movements. It’s simple, yet informative and clear.
Allen & Overy
Allen & Overy clearly put a lot of time and effort into their recruitment efforts. This is but one of many of their recruitment videos. Inspirational with simple stock footage and text visuals, it’s effective while not breaking the bank.
Legal Aide
We really love the style of this personal injury lawyers animation.
Shoosmiths Elite Advisory
This video feels dynamic and has really nice sound design.
Lenker Consulting
Very detailed illustrations have been brought to life for Lenker Consulting, with many lovely character designs and creative metaphors throughout the animation.
Boston Consulting Group
A lovely mixed media piece with slick motion graphics and subtly animated photos. This is a great way to make use of existing photography brand assets, and breathe new life into them.
Legal Eagle
A very different take on things, this is a breakdown of TV legal scenes being debunked by a lawyer. This format lets him showcase his legal knowledge, while also providing something people are clearly interested in, judging by the success of his channel.
EU Justice and Consumers
A legal explainer animation commissioned by the EU. Clearly created for social media, this one is on-brand with the clear EU colours. The animation style works very well, and is very fluid.
White & Case LLP
https://www.youtube.com/watch?v=T4E6QNiP1Gs
A brand video dedicated to the London office and what it’s like to work there. We love the mix of interview and office footage, interspersed with stock footage of London.
Law Partners
A simple B2C animation for a personal injury law firm. It’s friendly and simple looking, clearly appealing to regular consumers.
ACMA / Legal
This 3D motion graphics animation is very effective for its purpose. The topic is mainly about online legal risks, and so has been designed in a very techy way, with plenty of sound effects.
Mayer Brown
This video is aimed specifically at the Japanese market, and includes some nice motion graphics.
Morgan, Lewis & Brockius
Overview video for this legal firm that relies on an inspirational script and music. Mix of animation and footage.
Thomson Reuters Legal Europe
They said: A fairly lengthy video interview about gender equality. Nice motion graphics and colour grading keep this piece looking very polished and professional.
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