We asked our explainer video production team to head out into the internet on a voyage of discovery and find the explainer animations that really inspire them. They selected these 32 examples.



They said: Beautiful environment design and love the stripped use of the colour palette.



They said: Aside from the pretty colourful watercolour paint style, we most love the fact it’s voiced by ‘real people’ working at Selfridges. Super effective and engaging.



They said: This animation perfectly explains digital currency. The message and voiceover are strong and I felt totally engaged right through to the end.



They said: We totally fell in love with these characters.



They said: Abstract elements working harmoniously with illustrative assets and subtle and effective sound design. What’s not to love?



They said: We like this one because it’s so dynamic and playful. We also really like the bright colours, shapes and gradients – and the animation itself is exceptionally well done.

Thor Token


They said: Another really nicely animated one, with excellent blend of a 2D look in 3D space. This one also has really good sound design, both in the music and subtle sound effects.



They said: Nice little explainer for an app. No voiceover, but nicely animated and smooth, with a very slick design.



They said: Really nice, thorough animation. It has characters and abstract shapes and ways to explain a very complex idea which works very well for it.



They said: Very simple but friendly and to the point.



They said: Nice explainer with great use of textures and a lot of character animation.

Meet Bixby


They said: Expertly animated and very slick looking. Works great for a tech product.

What is MS?


They said: Nice explainer visualising a complex medical issue in a simple and abstract way, also demonstrating the effect on people’s lives.

Square Online


They said: Mixed media piece which is incredibly effective. Covers filmed content, examples of interface and animated elements.



They said: Very detailed illustration style, with some lovely 3D environments and camera moves.



 They said: Lovely abstract and modern style that demonstrates the product in action.

Croxley Recycling



They said: This animation is a great way to show a process, with really nice transitions and a quick pace.



 They said: Great animation for a cyber security business. The style works very well and the sound design really adds to the whole thing.



They said: This video looks deceptively simple, but there is so much great animation involved in it. The transitions in particular are fantastic.



 They said: This animation uses a really nice limited colour palette in its brand colours, which works great for it.



 They said: A nice mixed media piece with 3D animation and filmed content. Using realistic visuals in an abstract way is very interesting.

Beech Nut


 They said: Another mixed media piece with 2D animation over a live action background. It’s very effective in making the brand feel genuine and organic.



 They said: This one is a few years old but we love the colour and movement throughout.

About Taxi


 They said: This video does a great job of juxtaposing good and evil using just colours – also I like that the characters are fairly simple but their expressions are definable.

Death Explained


 They said: We know this one is pretty dark but we like the use of animation to overlay anonymous interviews.

Trendy Butler


 They said: There is great detail in the background and the characters’ movement is pretty natural. There are also a number of perspective changes that make it more interesting to watch than a typical explainer.



 They said: Eye catching colour and great use of shapes from 2D -2.5D make this animation really pop.



 They said: The flow of this big bold explainer about a boutique consulting firm is spot on, the use of colour and flow perfectly implemented.




They said: Simple and subtle grid and line based animation, staged beautifully and underpinned with a gorgeous music track make this text led explainer a hit.




They said: We really enjoyed the great character animations mixed with seamless transitions between scenarios in the film. The light and bright VO seals the deal.

Samsung Bixby


They said: So simple, so gorgeous, the animation somehow gives a sense of what Samsung’s Siri clone is capable of -without saying a word.


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