Proof that the quality of your video reflects on your brand
We’ve been saying it for ages, but now we have proof. This week we commissioned a survey of 1,000 consumers and we asked them if the quality of a company’s video reflects on the brand. The answer is “yes” for 66% of consumers, with only 16% saying “no”.
The key take-away here is that there are no shortcuts when it comes to animation or corporate video production. You don’t need to spend the earth, but it’s worth investing in a video that will support your brand values – and it’s potentially damaging to spend on a cheap video.
About the research
The survey of 1,000 internet users across the UK, Canada, Australia and the USA was commissioned by video production company TopLine Film and conducted by Pollfish in August 2019.
You’re welcome to use the results in your own marketing content, but please credit us as the original source and link back to our website if you do!