We love video. It’s a beautiful, powerful, engaging medium that can transform your marketing strategy. But sometimes love is not enough. You need data too. Here are some powerful, recent stats that show the true value of video in 2020 and beyond:
Stats that show video will get lots of attention
- The vast majority (82%) of online traffic is expected to go to video by 2020 (Cisco Whitepaper, Feb. 2019).
- A 2018 study from Retail Dive reported that 72% of consumers prefer video to text when it comes to making buying decisions.
- Sprout Social’s Video Marketing Statistics showed that emails with video increase the click-through rate by 96%.
Stats that prove your social strategy needs video
- You probably know that YouTube is officially the world’s second-largest search engine; in 2019 the company reported that one billion hours of video are watched on YouTube every single day.
- Research from Wordstream found that nearly half (45%) of people watch at least an hour of video on Facebook or YouTube each week (2019).
- The ideal length of a video has been debated for years, but there has certainly been a trend towards shorter videos in recent years, with Facebook advising advertisers to keep videos to 15 seconds or less in 2019.
- If Instagram isn’t a part of your strategy…maybe you should reconsider; new research from Wyzowl showed that 88% of marketers report success from using Instagram videos.
- Most people have made a purchase after viewing a video ad on their social feed. 57% have done so after viewing a video ad on Facebook. 49% after viewing an ad on YouTube and 24% on Instagram (TopLine, 2019).
Stats that will help with video marketing
- The types of video content that viewers prefer to watch from brands include product demos (62%) and how-to guides (57%) as the most preferred, followed by event videos (35%) and case studies (31%) (TopLine, 2019).
- Working on your website’s bounce rate? Forbes determined that the average user spends 88% more time on a website with video (Forbes, 2017).
- The mobile phone is by far the most used device for browsing the internet for 65% of consumers, with only 27% preferring their computer or laptop and 8% choosing a tablet (TopLine, 2019).
- According to HubSpot, 81% of businesses used video as a marketing tool in 2018.
- 88% of marketers are satisfied with their social media video marketing ROI (Animoto, 2018).
- When looking to optimise your website, video should be a go-to. In 2019 it was reported that landing pages with a video are 53% more likely to be on the first page of Google results (Blogueando a los 50, 2019).