We’ve mentioned before that the distribution part of your video strategy can’t be an afterthought: we believe that your video distribution strategy should be built before your script is written, or anything is animated, or filmed.
In fact, a video distribution strategy should drive many of the major decisions made early on in the production process. Here are some of the things you should consider:
- Budget. A paid distribution strategy might require you to reserve some of your production budget.
- Aspect ratio. To make your video work aesthetically pleasing, the size must fit the platforms you’re sharing it on.
- Sound. In a world of autoplay video, many platforms such as Facebook are turning the audio off by default. Will subtitles and visual cues make your video more effective for silent viewers?
- Calls to action. Unless you’re only showing your video on your website, you’ll need one for every platform it’s hosted on or venue it’s shown at.
- Timescales. If you’re choosing an unconventional distribution method such as video cards, you’ll need to budget at least 6 weeks to get them ready. This should be incorporated into your eventual project plan.
- Content. Authorities such as Ofcom and the Advertising Standards Authority place restrictions on TV commercials. All content must adhere to their standards.
- Length. What works for one platform won’t necessarily work for another: Facebook videos should typically be one minute long, Twitter videos should be 45 seconds long, Instagram videos should be 30 seconds long, and YouTube videos should be no longer than two minutes if possible.
Need more help with your video distribution strategy? Download our guide on how to build a video distribution strategy. Or if you just need a great video production agency or animation company to help you create something with impact then get in touch!