Brand Video Strategy
People are watching over 700 million hours of YouTube content on TV daily. And 85% of Gen Z adults use TikTok daily. Furthermore, 92% of mobile video consumers will share videos with others and 84% of marketers say video has helped them increase traffic to their website. And Facebook has reported that video increases ad recall, brand awareness and purchase consideration – even if the viewer only watches it for a few seconds! When you understand the true and measurable benefits video offers any business, it’s clear that a brand video strategy is a good investment.
At TopLine, we specialise in helping companies build out their video content strategies. Our team of film and digital strategy experts can advise on the full video marketing process, from objective definition to video audits, KPI setting, ideation, content creation, distribution and (most importantly) measurement, optimisation and reporting. View examples of our work, keep reading for our brand video strategy tips, or contact our managing director, Jamie, to discuss your brief and get a quick quote.
Contact Jamie