Shoot to thrill
When you get on set, remember: your case study subject may be enthusiastic, engaged, and sincerely willing to help, but they’re still taking time out of their day to do this. Respect that time – make them feel special, important, and like the centre of attention. For a day, at least, they’re a celebrity, and they’re starring in your story. Make sure they feel like it. Extend this attitude into post-production, too: every editing choice, every motion graphic you use, should be seen as an opportunity to make them look amazing.