Whether you need to secure donations, get people behind a cause, encourage sign-ups or raise awareness, video can be a powerful tool to help your charity move people to take action. However, if you are like many of the third sector organisations we have worked with, you also need to manage your stakeholders, prove your value to donors and not be seen to be investing too much in your brand.
Our charity video production service is designed to help you create that perfect, emotive, viral-worthy video, without breaking the bank – we offer a 15% discount on all our video production services to charities. View examples of our work below, or keep reading for our charity video production tips. Or, if you are ready to get started, contact our managing director, Jamie, to discuss your project.
We help charities with branding videos, case studies, hard-hitting documentaries and campaign videos. Our DBS-checked team is sensitive and adept at working with vulnerable people. They are also experienced at filming in even the most challenging environments, from prisons to ships on the open water to tightly controlled laboratories that require hazmat gear.
Charities, perhaps more than any other industry, all have a stirring story to tell. Use your video to move people, evoke emotions and get them to take action.
Many charities have to educate their audiences about complex subjects. Animation offers a perfect medium with which to bring these subjects to life.
From fundraising to getting people to sign petitions, adding an interactive functionality to your charity video (a CTA or embedded form) can have a significant impact on the success of your campaign.
It’s important to ensure that all people in your audience can access your content, which means that you need to consider accessibility (from captions to audio descriptions to how the content is delivered) when planning your content.
Charity videos can work very well on certain social networks, like Instagram and Facebook. It’s therefore important that your videos are edited and tailored to get maximum engagement on your chosen distribution platforms.
As a charity, you will often have to use volunteers and case studies in your videos. It’s important that these people are treated sensitively throughout the filming process – make the whole experience a positive one for them by making it easy for them and ensuring they feel valued for their contribution.
We’ve worked with TopLine to produce some creative content which has been very well received both within RNIB and externally. They are great at understanding what it is that we need to get across, and helping us to achieve that through film. They are also lovely people and very easy to work with.