More companies than ever are using video to communicate with employees and other stakeholders. That’s because it’s fast becoming apparent that video is more effective, memorable and impactful than more traditional communications channels.
And all of the principles that apply to corporate video production apply to internal communications video production too: value your audience’s time, care about production values, make sure you focus on delivery as much as script and treat visuals as all-important. Ultimately, your employees are an audience in their own right, and should be treated with care and respect, just like your customers.
We’ve made internal videos for start-ups and global corporations, including Fidelity, Amcor and AmEx, and our team can’t wait to get started on yours. View our portfolio of work below, or keep reading for our internal communications video production tips. Or, if you’re ready to get started, contact our managing director, Jamie, to discuss your project.
Our team is committed to making sure your internal communications video is a success. We can help you set objectives and KPIs and decide on the best distribution method (whether that’s through your intranet, in an email or broadcast at a company event). We’ll then generate ideas with you – we believe that internal videos can be creative and fun – before we get started on pre-production.
And while we don’t do mass-produced, budget productions, we will always advise on the most efficient way to achieve your goals. That might be through a subscription service where we plan out your video content for the year (enabling you to benefit from efficiencies of scale), or we could help you set up a studio in your offices if faster turnaround is important. And if you need us at short notice, we’ll be able to make our video team available to you quickly.
Getting the most out of your internal videos
Health and safety videos
It’s particularly important that health and safety messages are communicated clearly, as you need to ensure that your entire team has internalised the information. Video is ideal for this type of content: it is memorable and impactful and it ensures consistency of delivery.
When it comes to upskilling staff and explaining complex processes, video and animation offer an excellent solution. Video content can be consumed on-demand, and metrics (e.g. view-through rate) can be collected to improve on training outcomes.
Induction and onboarding videos
Standardise the “first day experience” with a creative and impactful onboarding video that sets the tone for new employees and gets them excited about working for you. This is a highly efficient way to introduce new starters to management or to colleagues in international divisions.
Most CEOs simply don’t have the time to meet with every employee, but videos can be strategically used to make management more accessible. A cleverly produced video will ensure that the message reaches every team member and lands with the same impact.
Change management is all about ensuring consistency and clarity. Communicating new processes to your whole team via video offers a number of benefits: they can be delivered simultaneously to reduce confusion and employees can take extra time to replay elements that are more relevant to their roles or more difficult to grasp.
Videos are a great way to capture and celebrate important milestones. They motivate staff, boost morale and encourage participation in company initiatives. And footage captured at these memorable events can be used to support future projects.
Not only did TopLine do a brilliant job for us, they were a delight to work with. We came to them at short notice with a quick turnaround project and they helped us shape what we needed, made creative suggestions and delivered well produced, informative videos in our time frame. We’re looking forward to working with them on future projects and couldn’t recommend them highly enough.