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Saft

Space Division

N26

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Explainer

Tilney

Thought Leadership Profile

Corgi Home Plan

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Wiley

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Johnson & Johnson

Event presentation film

Zoetis

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Our clients

TopLine is a new breed of corporate video company. Our talented team of producers, directors, camera operators, editors and animators is backed by a team of lead gen strategists that has generated over 10 million leads for customers. From defining your video lead gen strategy to production, distribution and measurement, we can help you with every element of the video lead gen cycle.

We’ve also commissioned our own research that shows how video can drive consumers to make purchases and we have produced detailed guides to help marketers get to grips with how to use video for lead gen.

Our thousand-plus happy clients have called us “strategic”, “creative” and “surprisingly effective”. Get started with your lead gen video strategy by contacting us on hello@toplinefilm.com or keep reading for our lead gen video production tips.

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Our lead gen video production tips

Choose the right video

There is no clear answer to the question “which video will work best for lead generation?” It varies depending on your objectives, your industry, your audience and your distribution plan.

Set lead gen objectives

If your video strategy objectives are around lead gen, you will create videos specifically for that purpose, as your whole video production team will be pulling in that direction.

Drive landing page conversions

A convincing number of online experiments have proven that a good video can increase landing page conversions dramatically. In fact, Dropbox reportedly generated 10 million additional leads after adding a video to its home page.

Collect leads within the video

It’s now relatively easy to embed forms and calls-to-action within your video, so that when prospects are engaged by your content, you make it as easy as possible for them to take the next step. And remember to test form placement to optimise results.

Build trust

You’re trying to get prospective buyers to part with their information, which means they need to trust you. Your video therefore needs to be authentic, genuine and of sufficient quality that they feel confident that you will deliver value. Introduce prospects to the people behind the brand, your values and what you have to offer.

Gather data

Lead gen is an ongoing activity, which means a continuous cycle of collecting data, analysing and optimising performance. Video lead gen is no different. Connect your video to your CRM or marketing automation platform to ensure you capture all of the important metrics, from view through rate to engagement rate, click-throughs and, most importantly, leads generated.

TopLine is the best digital marketing agency we have found. Amongst a myriad of others, TopLine is original in terms of customer attention and communication. TopLine has helped us to generate more business by taking the time to understand our market and company profile.  The TopLine team has been instrumental in developing and sharing our message.

Philip Drake Genric Security Services
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Discuss your lead gen video production needs with our managing director, Jamie.

Contact Jamie