Corporate videos should generate leads. They require significant investment, and that investment should deliver returns. Whether you’re using video to increase conversions on a landing page, or collecting leads within the video player itself, this medium offers enormous potential to drive business growth.
At TopLine, we specialise in creating beautiful video content – from corporate videos to animation – that delivers measurable results. Our lead gen video campaigns have won awards and our team has generated over 10 million leads for clients. Discuss your lead gen video project with our managing director, Jamie, view examples of our work below, or keep reading for our lead gen video production tips.
TopLine is a new breed of corporate video company. Our talented team of producers, directors, camera operators, editors and animators is backed by a team of lead gen strategists that has generated over 10 million leads for customers. From defining your video lead gen strategy to production, distribution and measurement, we can help you with every element of the video lead gen cycle.
Our thousand-plus happy clients have called us “strategic”, “creative” and “surprisingly effective”. Get started with your lead gen video strategy by contacting us on firstname.lastname@example.org or keep reading for our lead gen video production tips.
Our lead gen video production tips
Choose the right video
There is no clear answer to the question “which video will work best for lead generation?” It varies depending on your objectives, your industry, your audience and your distribution plan.
Set lead gen objectives
If your video strategy objectives are around lead gen, you will create videos specifically for that purpose, as your whole video production team will be pulling in that direction.
Drive landing page conversions
A convincing number of online experiments have proven that a good video can increase landing page conversions dramatically. In fact, Dropbox reportedly generated 10 million additional leads after adding a video to its home page.
Collect leads within the video
It’s now relatively easy to embed forms and calls-to-action within your video, so that when prospects are engaged by your content, you make it as easy as possible for them to take the next step. And remember to test form placement to optimise results.
You’re trying to get prospective buyers to part with their information, which means they need to trust you. Your video therefore needs to be authentic, genuine and of sufficient quality that they feel confident that you will deliver value. Introduce prospects to the people behind the brand, your values and what you have to offer.
Lead gen is an ongoing activity, which means a continuous cycle of collecting data, analysing and optimising performance. Video lead gen is no different. Connect your video to your CRM or marketing automation platform to ensure you capture all of the important metrics, from view through rate to engagement rate, click-throughs and, most importantly, leads generated.
TopLine is the best digital marketing agency we have found. Amongst a myriad of others, TopLine is original in terms of customer attention and communication. TopLine has helped us to generate more business by taking the time to understand our market and company profile. The TopLine team has been instrumental in developing and sharing our message.