“If each of us hires people who are bigger than us”, said David Ogilvy, “we shall become a company of giants.” The legendary ad man had it right: talent makes or breaks a business. The better your people, the greater your success.
But finding your people is one of the biggest challenges a business can face – and there’s much more to it than offering more money. To attract the right kind of people, you need to sell your company’s mission, culture, benefits, and growth opportunities.
Live-action and animated video content can be an excellent way to promote your employer brand to candidates. At TopLine, we’re experts in recruitment video production, with over a decade of experience creating corporate, HR and recruitment videos for companies such as Microsoft, Funding Options, AmEx, and Cambridge University Press. We can help you find your people. View our portfolio of work below, or keep reading for our recruitment video production tips. Or, if you’re ready to get started, contact our managing director, Jamie, to discuss your project.
Your recruitment video production isn’t just about rattling off what your company does: it’s about showing off your culture and the sophisticated, fun, intelligent people who work there.
With TopLine Film, that’s a task that involves beautiful, professionally-shot footage and quality animation: we understand how the right visuals can give your prospective hires a glimpse into your company’s standards and its values. It involves clever, understated scripting that puts your company front-and-centre. It also involves judicious editing, to make sure any footage shot hangs together to tell a coherent story.
But above all, it involves working with a perceptive team – one sensitive to your individual requirements, aware of how to portray your valued employees, and conscious of what recruitment video productions are supposed to do.
Our recruitment video production tips
Attract better applicants
Employers receive over a third more applications when they include video content in job postings. But not all video content is created equal – the quality of your video matters.
Make an impression
Not every viewer will be a great fit for your company – but they could still be future customers or advocates. A good recruitment video should leave a long-lasting positive impression.
You want to be positive about your company, but you don’t want to be too cultish about it. The best recruitment videos have a sense of place and a sense of community. You want to attract the right people who will stay with your company long term, and to do that you need to show what it’s truly like to work for you.
You don’t need to be confined by the four walls of your office when filming your recruitment video – in fact, showing off more creative elements of working for you can be highly effective. Film your team meeting with clients, socialising or travelling for work to give a true flavour of what it means to work for you.
Make it count
A clear call-to-action can, well, call applicants to action – but you can make it interactive, set metrics to split test it, and use those metrics to see how your video is actually performing. Your video should generate leads (or in this case applicants) in a reliable and measurable manner.
Plan for distribution
If we know how you’re going to use your recruitment video – and on which channels – in advance, we can create different cuts for job boards, social media, and your website. But we can also ensure that we build distribution into the entire production process – that’s our specialty here at TopLine.
TopLine have been nothing but exceptional. A first class service throughout that’s required them to be extremely flexible, enthusiastic and work to very tight deadlines. TopLine grasped what Purplebricks was about and our objectives from day one, delivering several videos which are highly engaging and communicate Purplebricks’ services in a creative and digestible format – we love them! I personally found TopLine a very supportive agency, as I am part of a smaller team, I needed that extra support at times which seen them often going above and beyond what was required, without ever having an issue in doing so. The impression you’re left with is that you are their sole client. I very much respect what the whole team do at TopLine and have confidence we’re going to make some more great videos in the near future.
David KelleyUX & Conversion Manager, Purple Bricks