Our clients

Your recruitment video production isn’t just about rattling off what your company does: it’s about showing off your culture and the sophisticated, fun, intelligent people who work there.

With TopLine Film, that’s a task that involves beautiful, professionally-shot footage and quality animation: we understand how the right visuals can give your prospective hires a glimpse into your company’s standards and its values. It involves clever, understated scripting that puts your company front-and-centre. It also involves judicious editing, to make sure any footage shot hangs together as a coherent story.

But above all, it involves working with a perceptive team – one sensitive to your individual requirements, aware of how to portray your valued employees, and conscious of what recruitment video productions are supposed to do.

A close up picture of a woman with a headset on looking at the screen of a video camera with blurred lights in the background on the recruitment video production page.

Recruitment video production tips

Attract better applicants

Employers receive over a third more applications when they include video content in job postings.

Make an impression

Not every viewer will be a great fit for your company – but they could still be future customers or advocates. A good recruitment video tends to stick in the mind!

Be authentic

You want to be positive about your company, but you don’t want to be too cultish about it. The best recruitment videos have a sense of place and a sense of community.

Get out

You don’t need to be confined by the four walls of your office when filming your recruitment video – in fact, showing off more creative elements of working for you can be highly effective. Don’t be claustrophobic!

Make it count

A clear call-to-action can, well, call applicants to action – but you can make it interactive, set metrics to split test it, and use those metrics to see how your video is actually performing. That’s how you get continuously better.

Plan for distribution

If we know how you’re going to use your recruitment video – and on which channels – in advance, we can create different cuts for job boards, social media, and your website. But we can also ensure that we build distribution into the entire production process.

TopLine have been nothing but exceptional. A first class service throughout that’s required them to be extremely flexible, enthusiastic and work to very tight deadlines. TopLine grasped what Purplebricks was about and our objectives from day one, delivering several videos which are highly engaging and communicate Purplebricks’ services in a creative and digestible format – we love them! I personally found TopLine a very supportive agency, as I am part of a smaller team, I needed that extra support at times which seen them often going above and beyond what was required, without ever having an issue in doing so. The impression you’re left with is that you are their sole client. I very much respect what the whole team do at TopLine and have confidence we’re going to make some more great videos in the near future.

David Kelley UX & Conversion Manager, Purple Bricks

We’re a recruitment video production agency and we’d love to hear about your project. Contact our MD, Jamie, to find out more.

Contact Jamie