Video is one of the best tools available in the corporate training world. For companies that need to train team members at multiple locations, in different time zones or working on conflicting shifts, video offers an efficient way to reach them all. For those that need to get large numbers of staff or customers who speak multiple languages up to speed on a new process or system, video and animation can make this process easy. And for companies that need to get new starters up and running quickly, a corporate training video can be delivered without any delays. In all of these scenarios, video is the best solution because it ensures consistency of messaging while disseminating information to large groups of people.
With our training video production services, you will avoid the logistical issues of having to train multiple groups while also reducing the cost of your training programmes. In fact, a training video programme is an investment in the future of your business. View our portfolio of work below, or keep reading for our training video production tips. Or, if you’re ready to get started, contact our managing director, Jamie, to discuss your project.
Our training video production team will help you to create memorable, high-definition training videos that your employees, customers or prospects will simply love to watch. That’s because we believe that training videos should be enjoyable and inspirational as well as educational.
As a specialist training video production agency, our team comprises experts that are trusted by major global brands (e.g. Virgin, Gatwick Airport), NGOs (e.g. RNIB), tech start-ups (e.g. Neyber) and local government (e.g. Central Bedfordshire Council).
We’ll go above and beyond the call of duty to create corporate training videos that are compliant, comprehensive and engaging. And we’re just as comfortable working with your existing content as we are helping you to define your video training strategy.
Our training video production tips
Keep it fun
Your training video doesn’t have to be boring. Your audience will learn much more effectively when they are interested and engaged in the content in front of them. Tell a story. Mix styles (such as animation and talking heads). And add context and colour with supporting footage.
Know your audience
Need to train people in multiple languages with the same video? Teaching a team of engineers how to use a new software tool? The success of your training video production programme depends on how well you tailor your content to the specific needs of your audience.
Make it work
Use video analytics tools (we can recommend our favourites) to see how learners are progressing, and identify common drop out points so that you can optimise and improve. And add interactive features to enable learners to certify when they have completed a module.
Your audience is smart, savvy and overloaded with content. Your training videos need to strand out against the competition (and by competition we mean anything online that is vying for their attention). Consider how you’ll be different and memorable.
We know that not every training video is for internal use. We can help you build a strategy to monetise your training video content. This process is strategic, which means it has to start before you’ve filmed a minute of content.
Set up subscriptions
If you want to sell your content online, we can help you build your video library, advise on which platforms to use, and assist with setting up feedback loops for continuous optimisation.
Car insurance is quite a dry subject and some of the information can be quite difficult to get across. So we worked with TopLine to produce some animated videos that explain our products to our customers. The end result was fantastic and TopLine were brilliant to work with.