When you’re organising an event, you have a lot to think about. You therefore need to find an event video production company you can trust to represent your brand, manage a seamless schedule, and capture your event perfectly. Whether you want to reach more people with live streaming, make your event last longer with a highlights video, or create perfect content for your social feeds, you need the filming element of your event to run smoothly.
We offer an end-to-end event video production service. From pre-production to multi-camera operations and post-production, we will ensure your event filming is under control, and we will make your event look spectacular. We’ve filmed press conferences, charity functions, launch parties, conferences, exhibitions, live webcasts, experiential stunts and award ceremonies. Our expert team of event video production specialists will make sure your event runs without a hitch. View examples of our work below or keep reading for some of our event video production tips. Or, if you’re ready to discuss your event with an expert, contact our managing director, Jamie for a chat and a fast quote.
We have filmed everything from the World Economic Forum in Davos to the Miss Universe pageant, EY’s Entrepreneur of the Year ceremony, a Taylor Swift concert and a series of round tables for the Financial Times. Our filmmakers are discreet when they need to be and always professional. You can trust them to respectfully deal with your speakers, celebrities and talent while causing minimal disruption to the core event, and they will expertly identify the key messages from your event and highlight them.
Whether you need filming for a single event or a subscription package for a series, we are flexible to suit your needs – our team is accustomed to working after hours to cover events and if fast turnarounds are required, they will do what it takes to meet your deadline. Continue reading below for our event video production tips.
Our event video production tips
Plan, plan, plan
Planning is vital to event video production. Events can be unpredictable and you need to be prepared for anything. From technical design and management, to equipment, crew, and liaising with the AV team (who are setting up sound and lighting for the audience, not the filming). It’s essential to conduct a full risk assessment and develop contingency plans in advance. You only have one opportunity to get your event filming right!
And plan some more
Think about how you are going to use your event video – who is going to see it, how will it be delivered to them, and what do you want them to do after watching it? This will help you make important choices about filming locations (indoor / outdoor), formats for delivery, calls-to-action, timings and equipment.
Every event is different. Some call for drone filming. Others simply require a cost-effective single camera solution. While others are large, multi-camera affairs requiring vision-mixing, directors and sound engineers. The equipment used by your event video production team really matters.
Authentic, honest vox pops from attendees, talent and guests are essential for creating an event video that really resonates with your wider audience and with those who weren’t able to attend. It’s therefore worth appointing a specialist producer to find interviewees, ask the right questions and make them feel comfortable on camera.
A beautifully produced highlights video will capture the best moments from the event and package them into a short, easily digestible piece of content that can be used for post-event marketing to attendees and to your wider community.
Your production team needs to capture the event without impacting it too much. This means using minimal crew but doing it effectively and ensuring that they can adapt how they work to reflect the mood of your event.
Enhance in post
Post-production is where you use high-level video editing to engross your audience. From sound design to colour correcting, 2D and 3D animation, motion graphics and stings, this is where you turn your event footage into something spectacular. Remember that post production takes time, so if fast turnaround is required, keep it simple.
Work as a team
Whoever is producing your event video should be liaising closely with your marketing team throughout, to make sure no time is lost between filming and publishing a final, signed-off version of the video. They should be responding to changes or unexpected elements and identifying unexpected opportunities for beautiful content in real time.
TopLine have been nothing but exceptional. A first class service throughout that’s required them to be extremely flexible, enthusiastic and work to very tight deadlines. TopLine grasped what Purplebricks was about and our objectives from day one, delivering several videos which are highly engaging and communicate Purplebricks’ services in a creative and digestible format – we love them! I personally found TopLine a very supportive agency, as I am part of a smaller team, I needed that extra support at times which seen them often going above and beyond what was required, without ever having an issue in doing so. The impression you’re left with is that you are their sole client. I very much respect what the whole team do at TopLine and have confidence we’re going to make some more great videos in the near future.
David KelleyUX & Conversion Manager, Purple Bricks