You are competing in a highly digitised world and promoting your business, products and services is becoming harder: there’s more competition and your target audience is overwhelmed by messages being fired at them from all directions. Statistics prove without doubt that videos are the first thing that people click onto when they reach a new webpage. Your promotional video should therefore work hard for you, not just to showcase your products and services but to raise your profile above your competitors, gain and convert leads into quality sales, improve your SEO and encourage people to share your content. Almost 50% of businesses already have a promotional video on their website – so how do you make yours stand out?
You work with a promotional video production company that understands how video needs to fit into your wider marketing strategy, and that can create compelling videos that inspire action and get your audience to take the next step. View examples of our work below, and keep reading for our promotional video production tips. Or if you’re ready to speak to an expert, our managing director, Jamie, is waiting to hear from you.
The success of your promo video is as important to us as it is to you. From targeting and strategy to production, marketing and distribution we are with you every step of the way. When you work with us, you’ll notice every detail is taken care of, so you won’t get that gut-wrenching feeling that you’ve briefed your promotional video agency wrongly, that they’re on the wrong track, or that your boss is going to turn up her nose at the results. We are dedicated professionals who will enhance your image along with the image of your company.
Our award-winning team of experts has made thousands of videos for over 1,000 happy clients from start-ups to global brands like Amex and Citrix. Our clients have called us “exceptional,” “creative,” “strategic,” and “incredibly service oriented”.
Our promotional video production tips
Beware the promotional video agency that rushes into production. Our team will spend quality time with you to understand your business and your target audience. We will work with you to determine what you hope to achieve with your promo video, and then craft a strategy that meets and even exceeds your expectations. Our experience in producing thousands of videos for happy customers gives us the creative edge when it comes to the format and content of your promo video. Questions around the creative approach, the length and style will all be answered at this stage of your promotional video production.
Project management is key to promo video production. The branding, script, storyboard and the production schedule must all fit into place like the pieces of a jigsaw puzzle. You will be kept completely in the loop and asked to sign off all stages of the production process so you don’t get any unwelcome surprises and so that you can provide your input throughout the process. We also recommend that you commit to a minimum level of production value – the quality of the video should reflect the quality of your brand.
Make it work
Your promo video should work hard for your business. If it’s meant to generate leads, you should consider including interactive features, such as embedded forms or calls to action. It’s also important to set KPIs and measure and report against these. If your video is central to your marketing strategy, it could be worth A/B testing different concepts, ideas and visuals.
Distribution is Key
We can produce the most compelling content, but distribution is also key to the success of your promotional video. As a full service video agency we will be able to assist with everything from landing page optimisation to social promotion (and configuring your video for different platforms) and direct marketing.
It is a real pleasure to work with TopLine, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations. As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending TopLine to any company.