Arcus Global

Zoetis

PetDialog

Allen Vanguard

Product video

Theo

Promotional video

British Gas

Hive

Retransform - Rebot

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Our clients

Our team of product video production experts will help you turn your product video into a memorable experience for your customers and prospects. We have decades of combined experience working with both established brands on well-know product lines and start-ups launching for the first time. They have called us “exceptional”, “a dream to work with”, “highly creative” and “outstanding”.

Image of a man opening a box whilst filming himself for the product video production page.

Our product video production tips

Sell the dream

It’s important that you inspire the viewer by demonstrating that your product will make their lives easier or better. Don’t fall into the trap of just listing features.

Speak their language

Your viewer might come to your product video with very little experience in your industry, so make sure you use language that won’t confuse them.

Keep it flexible

As you change and improve upon your product, you will need to adapt your product video accordingly. That means make it modular and don’t commit to elements that will be hard to update in the future.

Know your viewer

From casting to music and location selection, it’s important that you make a product video that your viewer will relate to. Your product video should do much more than show how to use your product – it should persuade viewers to purchase.

Focus on the pain point

Your customer is interested in your product because she believes that it will solve a problem for her. Focus on that pain point to maximise your chances of success.

Storytelling is key

Your product video doesn’t need to follow a pre-defined format. In fact, it offers an excellent medium to use storytelling to forge a deeper connection with the viewer.

It is a real pleasure to work with TopLine, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations. As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending TopLine to any company.

Daren Evans Marketing Communications Manager, Stannah
Related pages
Promotional video production Demo video production

Contact our managing director, Jamie, to discuss your product video production requirements.

Contact Jamie