Your product video needs to help convert prospects into customers, increase customer satisfaction, and reduce product return rate. And to achieve this, it needs to teach your customers how to get the most out of your product.
We are product video production specialists that can help you capture how your product works, showcase top use cases and inspire users to become natural ambassadors. View examples of our work below or keep reading for our product video production tips. Or if you’re ready to get started, contact our managing director, Jamie, to get a quick quote.
Our team of product video production experts will help you turn your product video into a memorable experience for your customers and prospects. We have decades of combined experience working with clients that have called us “exceptional”, “a dream to work with”, “highly creative” and “outstanding”.
Our product video production tips
Sell the dream
It’s important that you inspire the viewer by demonstrating that your product will make their lives easier or better. Don’t fall into the trap of just listing features.
Speak their language
Your viewer might come to your product video with very little experience in your industry, so make sure you use language that won’t confuse them.
Keep it flexible
As you change and improve upon your product, you will need to adapt your product video accordingly. That means make it modular and don’t commit to elements that will be hard to update in the future.
Know your viewer
From casting to music and location selection, it’s important that you make a product video that your viewer will relate to. Your product video should do much more than show how to use your product – it should persuade viewers to purchase.
Focus on the pain point
Your customer is interested in your product because she believes that it will solve a problem for her. Focus on that pain point to maximise your chances of success.
Storytelling is key
Your product video doesn’t need to follow a pre-defined format. In fact, it offers an excellent medium to use storytelling to make a deeper connection with the viewer.
It is a real pleasure to work with TopLine, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations. As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending TopLine to any company.