Generate leads and raise your brand’s profile with a social video strategy that aligns your video content with your social and wider objectives.
Our team of video producers, animators and social media specialists will work with you to develop a social video strategy that drives tangible business results. View examples of our work below or keep reading for our social video strategy tips. Or, if you’re ready to get started, contact our managing director, Jamie.
From Facebook Live to Snapchat to Instagram stories, subreddits and YouTube channels (pretty much every platform bar Clubhouse), social media offers a wide range of video distribution opportunities. It can be ideal for brand videos, showing your products in action, video blogs, live event streaming, educational or explainer videos.
Our highly creative team will help you tell your story in the short format appropriate for successful social videos, and we will work with you to track and report on the most important video metrics. Contact us on firstname.lastname@example.org to discuss your social video strategy.
Our social video strategy tips
Before you start, examine your analytics to see what type of content is performing well on each social network. This will be a great starting point for building out your entire social video strategy.
Most social networks offer keyword research tools that enable you to identify what type of content your target audience is actively interested in. This should guide the content element of your social video strategy.
Know your specs
Each network has its own required video formats, and it’s important that you tailored your content appropriately. Note that these change frequently.
Paid, owned, earned
Your strategy should include your own organic (owned) content, as well as social advertising (paid) and working with influencers (earned or paid) to reach your audience.
Interactivity in video is not a gimmick. If you want your social video content to genuinely work for you, you need to consider adding forms and calls to action that enable the viewer to take the next step.
Of course, the most important element of any social media strategy is creating content that viewers simply love and are urged to share with their own
We’ve worked with TopLine on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.
Andy WoodbridgeSenior Brand Development and Media Manager, Cambridge University Press