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From Facebook Live to Snapchat to Instagram stories, subreddits and YouTube channels (pretty much every platform bar Clubhouse), social media offers a wide range of video distribution opportunities. It can be ideal for brand videos, showing your products in action, video blogs, live event streaming, educational or explainer videos.

Our highly creative team will help you tell your story in the short format appropriate for successful social videos, and we will work with you to track and report on the most important video metrics. Contact us on hello@toplinefilm.com to discuss your social video strategy.

A picture of a phone with the YouTube app open and a set of earphones plugged in on the social video strategy page.

Our social video strategy tips

Analysis

Before you start, examine your analytics to see what type of content is performing well on each social network. This will be a great starting point for building out your entire social video strategy.

Keyword research

Most social networks offer keyword research tools that enable you to identify what type of content your target audience is actively interested in. This should guide the content element of your social video strategy.

Know your specs

Each network has its own required video formats, and it’s important that you tailored your content appropriately. Note that these change frequently.

Paid, owned, earned

Your strategy should include your own organic (owned) content, as well as social advertising (paid) and working with influencers (earned or paid) to reach your audience.

Go Interactive

Interactivity in video is not a gimmick. If you want your social video content to genuinely work for you, you need to consider adding forms and calls to action that enable the viewer to take the next step.

Drive shareability

Of course, the most important element of any social media strategy is creating content that viewers simply love and are urged to share with their own

We’ve worked with TopLine on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.

Andy Woodbridge Senior Brand Development and Media Manager, Cambridge University Press
Related pages
Social media videos YouTube Marketing YouTube SEO Video production company

Chat to our managing director, Jamie, about your social video strategy.

Contact Jamie