It’s easy to think that uploading content is as simple as, well, uploading content, but it’s more complicated than it might seem. To make sure it’s seen by as many people as possible, you’ll want to select the ‘optimal’ category, make sure it goes directly to the public, enable embedding, and publish it in high definition – it can be downscaled easily, but not upscaled – and carefully select your release time. Nobody’s browsing at 2am on a Thursday, so don’t publish it then: if you notice an uptick in viewers who are watching on their commute, time it accordingly. Add it to playlists wherever you can, allow non-monetised platforms, and if you have the time to add closed caption subtitling, do so – accessibility is important! Add annotations to encourage subscriptions, and above all, do not use misleading metadata.