A picture of an old school video camera on the how we make videos page.

Pre-production

Pre-production is where you make the decisions that shape your video. Live-action or animation? Long and detailed, or short and sweet? Colour, or black and white?

Scripting

Once you’ve sat down with our production team and decided which direction you’re going to take, our in-house writers will get started on a script. They collaborate closely with the director to bring your vision to life.

Storyboarding

Once you’re happy with the script, we’ll then move on to storyboarding. A storyboard is a collection of still drawings (illustrating the visual feel and narrative of your video).

Filming

Because live-action video involves filming real people, places, and things, you’ll need a crew: someone to work the camera, someone to hold the boom mic etc. The size of the team depends largely on your budget: if you want to go all-out, we’d love to work with that; if you prefer to keep it lean, we can handle that too.

Animation

Producing an animation is no less complicated. Our team will work on style frames, and if everybody’s happy with them, we’ll create a short preview demonstrating how your illustrations will move. We’ll also send samples of various voiceover artists and music, and create bespoke sound effects in the studio.

Post production

The final stage is post-production. Here, we edit your video together using our on-site facilities. We organise the video’s narrative – colour-grade it, perform some routine quality checks, and attach the voiceover, music and sound.

Delivery

We’ll then provide you with a preview of the final video. Once you’re happy, we’ll send it to you in your preferred format. If more needs to be done, we’ll work together to make the changes you require.

Our clients

I only have positive things to say about TopLine. We pushed the team hard on timelines to animate a new video explaining what Carfused (part of Confused.com) is and we are really happy with the results. The team are easy to work with, responsive to feedback and love the creativity they bring to the table.

Matthew Crole Rees Head of ECRM, Confused.com
Related pages
Video strategy

Discuss your video project with our MD, Jamie Field.

Contact Jamie